Maybe you noticed. Maybe you didn’t. Last week, The Champagne Edit was completely offline.
Maybe it was because I got back from Vermont late on Sunday night. Or maybe it was because I haven’t shot outfits in a few weeks. Or maybe it was because I felt weird posting on September 11th. Whatever the reason was, I made sure Elle and I took a break from the blog. Elle actually wasn’t too happy about it, but I knew it was right.
Whenever you ask a blogger what the most important tactic is…it’s always consistency. If you’re not consistent, your readers won’t be consistently coming back. I, too, am a huge advocate for consistency. That’s one of the main things brands/agencies say stick out about me: I’m still consistent with my website even in the age of Instagram.
Don’t think of it as not being consistent
When I think of a blogger being consistent, I think of a “schedule”. Does he or she post every Monday, Wednesday, Friday? Does he or she only post on Mondays? Whatever it is, there should be a rhyme or reason behind someone’s posting schedule. That’s what keeps readers coming back….because they know their favorite influencer. That’s consistency. But when your favorite blogger just happens to take a break for a day, two days, the whole week? I wouldn’t panic. It’s when the posting becomes so sporadic, that’s when it becomes an issue. I’ve learned not to beat myself up over taking a few days off from the blog. And it’s truly like a weight has been lifted off my shoulders.
Mental health breaks > page views
Now more than ever, it’s important to take care of ourselves: both mentally and physically. It should be a no brainer that your mental health should come before getting page views. Unfortunately, that’s not always the case. Yes, this is my business. Yes, I’m relied on heavily to post on this platform. Yes, I thoroughly enjoy doing it. But, the page views will come in other ways and in other ways. A few days off to hit the reset button is A-OK in my book. This was a slow week for the blog due to a few campaigns getting pushed out for another week or so. I decided to capitalize on this because I didn’t really have any back up content created. Why rush a post that I wasn’t 1000% sure of or 100% worked through?
It’s okay to focus on something else
Being a blogger is an amazing thing. I love this blog SO much. But why does that mean I shouldn’t focus on other passions? Over the last few weeks, I’ve been thinking a lot about what’s super important to me. Yes, I love my job and I love my blog – they’re two huge passions of mine. But what about other things? You’re entitled to having more than one passion, and it’s OK to focus on one passion at a time (so long as you’re not wearing yourself down). That’s kind of where I was at this week. I focused on other things I wanted to do: Research an idea, read more, going to bed extra early.
I think we get caught up in the pressure of posting and the digital space in general. I always strive to make sure myself and my readers know that we cannot be taking this too seriously!