Yes, Consistency Is Important, But So Are Breaks


Maybe you noticed. Maybe you didn’t. Last week, The Champagne Edit was completely offline.

Maybe it was because I got back from Vermont late on Sunday night. Or maybe it was because I haven’t shot outfits in a few weeks. Or maybe it was because I felt weird posting on September 11th. Whatever the reason was, I made sure Elle and I took a break from the blog. Elle actually wasn’t too happy about it, but I knew it was right.

Whenever you ask a blogger what the most important tactic is…it’s always consistency. If you’re not consistent, your readers won’t be consistently coming back. I, too, am a huge advocate for consistency. That’s one of the main things brands/agencies say stick out about me: I’m still consistent with my website even in the age of Instagram.

Don’t think of it as not being consistent

When I think of a blogger being consistent, I think of a “schedule”. Does he or she post every Monday, Wednesday, Friday? Does he or she only post on Mondays? Whatever it is, there should be a rhyme or reason behind someone’s posting schedule. That’s what keeps readers coming back….because they know their favorite influencer. That’s consistency. But when your favorite blogger just happens to take a break for a day, two days, the whole week? I wouldn’t panic. It’s when the posting becomes so sporadic, that’s when it becomes an issue. I’ve learned not to beat myself up over taking a few days off from the blog. And it’s truly like a weight has been lifted off my shoulders.

Mental health breaks > page views

Now more than ever, it’s important to take care of ourselves: both mentally and physically. It should be a no brainer that your mental health should come before getting page views. Unfortunately, that’s not always the case. Yes, this is my business. Yes, I’m relied on heavily to post on this platform. Yes, I thoroughly enjoy doing it. But, the page views will come in other ways and in other ways. A few days off to hit the reset button is A-OK in my book. This was a slow week for the blog due to a few campaigns getting pushed out for another week or so. I decided to capitalize on this because I didn’t really have any back up content created. Why rush a post that I wasn’t 1000% sure of or 100% worked through?

It’s okay to focus on something else

Being a blogger is an amazing thing. I love this blog SO much. But why does that mean I shouldn’t focus on other passions? Over the last few weeks, I’ve been thinking a lot about what’s super important to me. Yes, I love my job and I love my blog – they’re two huge passions of mine. But what about other things? You’re entitled to having more than one passion, and it’s OK to focus on one passion at a time (so long as you’re not wearing yourself down). That’s kind of where I was at this week. I focused on other things I wanted to do: Research an idea, read more, going to bed extra early.

I think we get caught up in the pressure of posting and the digital space in general. I always strive to make sure myself and my readers know that we cannot be taking this too seriously!


photos by allie provost


do it for the ‘gram

  • It’s Thursday. It’s Thursday. It’s Thursday. We’re almost to Friday, people. ALMOST THERE🙌🏼 // 📸 by @pret.a.photo
  • Ok but is there anything better than cashmere? NOPE. Especially @everlane $100 cashmere😍 The #CashmereTour is officially in NYC🙌🏼 There’s pre-wrapped cashmere, warm drinks, and DIY holiday cards! Be sure to stop by the DUMBO or Williamsburg locations (depending on the day) and check it out😇 (PS: This isn’t an ad, I just genuinely LOVE Everlane products!) .
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Shop my cashmere sweater (only $100!), best black jeans, and all of my accessories by using the @liketoknow.it app! http://liketk.it/2yLou #liketkit #danawearsnow
  • Stuck on what to get the guy in your life for the holidays? Pick up @perryellis Pure Blue (available online and as a gift set too!) -- it's the perfect scent for your guy's day at work or night out on the town🙌🏼 AD #PerryEllisFragrances #lifereadysince1976
  • Monday morning coziness😍 I’m typically an “I’ll still get an iced drink even when it’s 20°”, butttttt since I wasn’t wearing a coat...I let the temps get the best of me😂 I had this scarf though (UNDER $50!🙌🏼) so at least I didn’t look TOO crazy🤷🏻‍♀️🤦🏻‍♀️
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Shop my insanely cozy scarf (I have it in 2 colors...and there’s a lot more!) and the rest of my look by using the @liketoknow.it app! http://liketk.it/2yK7M #liketkit #levis #fpme #ltkunder50 #ltkholidaywishlist #danawearsnow
  • A little Sunday night throwback (that’s a thing right?!😇) to this fun shoot for @hm with these amazing ladies!🙌🏼 A big thanks to everyone who entered in the giveaway this week. My goal in 2019 is to do more giveaways like this for YOU! #hmxme #myholidaylook // 📸 by @ashleygalleraniphotography
  • You can't have a bad day when your @thomolson_watches goes perfectly with your favorite cozy look! You can now get yourself and your friends and fam your own unique piece at @macys! #holidaygifts AD
  • When Matt says he’s taking me out for breakfast🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️ Thankful for easy Gucci slip ons that also keep my feet warm😂😍 HAPPY SATURDAY! I’m trying to knock out all of my holiday shopping today — what’s the status of your holiday shopping?
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This chunky  sweater is a great gift (for yourself and a friend, duh) and I currently own it in 3 colors😧 Oh and let’s talk about these jeans. These @levis Wedgie jeans are THE perfect wash that I’ve been looking for forever!!🙌🏼 I bought 2 pairs🤷🏻‍♀️ I also found amazing dupes for my Saint Laurent bag! Shop my entire outfit by using the @liketoknow.it app! It’s my favorite way to shop •  http://liketk.it/2yIbm #liketkit #danawearsnow
  • My kind of holiday details😍 ALSO. Has this week FLOWN by for anyone else or is it just me?! Cannot believe it’s almost Friday🙌🏼 .
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Shop my midi dress, Gucci belt and plaid coat by using the @liketoknow.it app❤️ http://liketk.it/2yFsB #liketkit

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