Would You Want Your Engagement To Be A PR Stunt?

By now, we’ve all heard about the viral, insane story of @fashionambitionist. 

New York City fashion blogger, The Champagne Edit wants to know your thoughts! Would you want your engagement to a PR stunt? Sound off!

On Tuesday, the Instagram world FREAKED out over what seemed to be the absolute cutest and most romantic start of a proposal. EVER. Marissa Fuchs (Director of Brand Parnterships & Sales at Goop — keep this in mind as you read) was thrown off guard when her boyfriend started her on a journey to find him. The end result? Well, definitely an engagement…but could there also be a wedding too?

From surprise guests to Flywheel to a Glamsquad appointment to a canceled Blade (due to weather, #firstworldproblems) to a car ride out to the Hamptons to a flight to Miami to shopping to PARIS…the entire digital space seemed to be completely fixated on what could be one of the coolest proposals of all time. And to be honest…I was invested as well. It was really freakin’ cute! I mean, WHAT A GUY!!!

As the story unraveled and still no proposal, I started getting a weird feeling about what was going on. I mean, the brand tags (brands that I know enjoy working with bloggers/influencers) alone were enough to raise red flags. That’s what REALLY stood out to me, because as someone who uses this space to work with brands…I do the same thing. But to the average Instagram user, it was still a dream come true journey. In my head: Could this actually be a ridiculous publicity stunt?

Turns out, it sure is.


Yup. That’s RIGHT. Before this proposal even started, brands knew what was coming. And why? So they could get in on the proposal, and have A LOT of eyes on their products or services. DUH. A brand’s dream, right? Makes total sense from a marketing standpoint.

Given any other circumstance, this would be an awesome opportunity to partner with brands. But for an engagement? I’m not so sure I’m loving the idea of an engagement being a complete spectacle. And then there’s the other side of this.

I read an insanely good article and there was a quote from an ad executive basically saying THERE IS NO WAY SHE DIDN’T HAVE A HAND IN THIS. I mean, Matt knows a lot about what I do, but would he be able to put together something like this?! Hell to the no. Even with the help of Hayden or Allie, I don’t think they’d be able to put together something that has MY business attached to it without me having any knowledge. I’ve seen a lot of arguments that don’t believe she had anything to do with it…but…I’m still not buying it.

And remember what I said before about what Marissa does for a living? Yeah, girl knows how brand partnerships work. (Allie did make a great point though. If she DID have a hand, she thinks things would have went smoother given her career.)

Does anyone see an issue with this? Or is it just me? The whole thing just feels super inauthentic now.

Which brings me to my next point.

It’s almost insane that this is how influencers’ minds work nowadays. No, actually it is insane. Here’s my opinion: At the end of the day, I don’t think I’d want to sacrifice an extremely special time in my life just for a few brand partnerships or a few thousand followers. Maybe that’s because I’m not a large influencer by any means, and I don’t rely on partnerships to help me live or care to really incorporate them in every aspect of my life?

Again, just my opinion, but I think there are a lot of people out there that would do the same thing Marissa/her team/her boyfriend/whatever is doing. And I’m not sure I’m into it or “proud” to be part of that type of community. Honestly, I think it fuels the fire to the whole “bloggers/influencers are entitled, get whatever they want, aren’t authentic” argument.

I know there’s going to be differing opinions (ahem, ALLIE, PLEASE SHARE YOUR THOUGHTS;)), but these are mine, and I’m super open to having a conversation about this!

do it for the ‘gram

  • Vacation style made easy thanks to the @anntaylor_nyc Rockefeller Center store👏🏻 I immediately was able to pick out looks from the new collection and was so excited to wear them in Nantucket😍 These linen pants helped me beat the summer heat and still looked put together for a dinner on the water🙌🏻 #partnership #myannstyle #thisisann
  • Two of the most beautiful things in the world: Iced coffee and hydrangeas🤣😉 (But you totally agree, no?)
Q: WHAT’S YOUR GO TO COFFEE ORDER?! Let me know and I’ll pick one of your next coffee order’s to be on me😉🙌🏻☕️
  • Very into these Nantucket summer nights😍
My entire look is linked in the @liketoknow.it app💫 My tube top comes in 13846271 colors and it’s .....wait for it.... $8!!!😳😱 http://liketk.it/2DmNN #liketkit #ltkunder50 #ltksalealert
  • Wheels up✈️ So ready for a long weekend in Nantucket🙌🏻 What’s your travel style? Typically I’m into the cozy looks, but since this is such a short flight, I decided to put on real pants🤣😌
Shop my airport style by using the @liketoknow.it app💫 http://liketk.it/2DgP5 #liketkit #LTKtravel #LTKshoecrush #thechampagnetravels #LTKunder100 #LTKstyletip #nantucket #ACK
  • Flowy skirts paired with casual sweatshirts and sneaks? I’m v into this suddenly😍🙌🏻
Shop this look using the @liketoknow.it app or by clicking the link in my bio💫 These sneakers are THE most comfortable ones I own because of the squishy insole🙌🏻 http://liketk.it/2DehZ #liketkit #ltkshoecrush
  • Some days I want to be super feminine, and other days I want to be cool AF like @aninebing 🤷🏻‍♀️ but that’s the beauty of fashion, right? You can wear what you want, when you want, and how you want👏🏻🙌🏻 // 📸 by @laurelcreative
  • #SWEEPSTAKES ALERT #ad I'm happy to be partnering with @degree for their #MadeToMove campaign to help inspire YOU to get out and move - whether it's a class, a walk outside, or running after your kids🤸🏻‍♀️🧘🏻‍♀️🏊🏻‍♀️🚴🏻‍♀️ Personally, spinning is the way I'm #MadeToMove. I know that as soon as I step out of a spin class, I'm moved both emotionally and physically😍 There's not much more I can ask for after a solid 45 minute class. Thankfully, I have my @Degree Dry Spray Antiperspirant to keep me feeling stainless, white-mark free, and fresh before, during, AND after class...because, post-class-brunch is necessary!😇😉
To enter the sweepstakes, all you have to do is post a picture or video on Instagram showing off HOW YOU MOVE, and if you feature a Degree product or logo in your post, you’ll earn an extra entry!!! The first 25 people to enter will win two free Degree Dry Sprays and 100 people will have the chance to win a $50 @walgreens gift card! Make sure to tag @Degree, @Walgreens, and use the hashtags #Sweepstakes and #MadeToMove in your caption to be eligible. NO PURCH NEC. 50 US/DC 18+. Ends 7/31!  Rules: http://unileversweepsrules.com/madetomove/
  • Anddddd the countdown to my long weekend getaway is ON! Heading to a place that is KNOWN for the flowers behind me😉 Any guesses?!😈🌺⛵️
Find out what I’m packing for my upcoming trip by using the @liketoknow.it app @liketoknow.it http://liketk.it/2DabZ 🙌🏻

Follow Me!