Why I’m Afraid To Hit “Publish” Less Than 5 Times A Week


I know it’s like beating a dead horse at this point, but there are so many different pressures coming from many different angles on bloggers/influencers.

While most people complain about the Instagram algorithm (hi, I was one of them), there are a lot of other social pressures that come with being a blogger. Sure, you can say we put these pressures on ourselves, but at the end of the day, it’s still something we need to deal with.

Over the last few weeks, I’ve been noticing something with my content: It hasn’t been enjoyable. I’ve been trying to push out four days of content (plus Elle’s series, Elle’s Edit) since the beginning of 2018. But lately, it hasn’t been so easy for me in terms of the blog.

“Not enough page views”

My first thought about putting out less content was that I was nervous my page views would take a hit. While this is probably a little true, I should be thinking about it this way: Why shouldn’t every post be getting “x” number of page views? Shouldn’t I be putting out amazing content (even if it’s only a few days a week) that will make people want to click? Shouldn’t I be promoting my posts that I do hit publish on, and believe in those posts?

“Not enough effort”

To be completely honest, sometimes I feel like the work I’m publishing isn’t good enough. And that’s not something I ever want for my blog. After coming home from a late night at work, sometimes I just don’t feel like working on content. Yep, I said it. And in turn, I feel like I’m not putting in enough effort to something that means so much to me. The last thing I would want is for you to realize that as well. So that’s why I think it’s time to hit “publish” a bit less. I want to make sure that every single time I put something out there, I’m proud of it. And hopefully it is an article that will either make someone smile, help someone, or inspire someone.

“Not playing with the big dogs”

And by big dogs, I mean full-time bloggers. As much as I love my job (and even managing both of my jobs), sometimes I feel like I don’t have a “fair” shot at this whole blogging thing. There are these bloggers putting out amazing content 5, 6, and 7 days a week. I can’t complain because I choose to have a full time job, but at the end of the day, I don’t have as much time to dedicate to my blog and social media as others. I do what I can, but sometimes I feel like it’s not enough. It’s also not fair to those who are doing this full time. I shouldn’t be comparing myself to them in the first place. Actually, I shouldn’t be comparing myself to anyone.

So there you have it: a few of my fears when it comes to publishing posts. Instead of publishing 5 times a week, I’m going to cut back to 4 times a week. Elle will, of course, still be around, but if she wants to take a week off from publishing, she’s going to as well. (We always joke that she gets 3 vacation days.) I try to keep this space as positive as possible, but I also want to be real with you when you come to this space. I know I’m not alone, and I know there’s many of you to feel the same. So I’m here to say that it’s okay to feel this way, and now it’s just time to learn from what you’re feeling…and do what’s best for YOU and your brand!


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photos by allie provost


do it for the ‘gram

  • Vacation style made easy thanks to the @anntaylor_nyc Rockefeller Center store👏🏻 I immediately was able to pick out looks from the new collection and was so excited to wear them in Nantucket😍 These linen pants helped me beat the summer heat and still looked put together for a dinner on the water🙌🏻 #partnership #myannstyle #thisisann
  • Two of the most beautiful things in the world: Iced coffee and hydrangeas🤣😉 (But you totally agree, no?)
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Q: WHAT’S YOUR GO TO COFFEE ORDER?! Let me know and I’ll pick one of your next coffee order’s to be on me😉🙌🏻☕️
  • Very into these Nantucket summer nights😍
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My entire look is linked in the @liketoknow.it app💫 My tube top comes in 13846271 colors and it’s .....wait for it.... $8!!!😳😱 http://liketk.it/2DmNN #liketkit #ltkunder50 #ltksalealert
  • Wheels up✈️ So ready for a long weekend in Nantucket🙌🏻 What’s your travel style? Typically I’m into the cozy looks, but since this is such a short flight, I decided to put on real pants🤣😌
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Shop my airport style by using the @liketoknow.it app💫 http://liketk.it/2DgP5 #liketkit #LTKtravel #LTKshoecrush #thechampagnetravels #LTKunder100 #LTKstyletip #nantucket #ACK
  • Flowy skirts paired with casual sweatshirts and sneaks? I’m v into this suddenly😍🙌🏻
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Shop this look using the @liketoknow.it app or by clicking the link in my bio💫 These sneakers are THE most comfortable ones I own because of the squishy insole🙌🏻 http://liketk.it/2DehZ #liketkit #ltkshoecrush
  • Some days I want to be super feminine, and other days I want to be cool AF like @aninebing 🤷🏻‍♀️ but that’s the beauty of fashion, right? You can wear what you want, when you want, and how you want👏🏻🙌🏻 // 📸 by @laurelcreative
  • #SWEEPSTAKES ALERT #ad I'm happy to be partnering with @degree for their #MadeToMove campaign to help inspire YOU to get out and move - whether it's a class, a walk outside, or running after your kids🤸🏻‍♀️🧘🏻‍♀️🏊🏻‍♀️🚴🏻‍♀️ Personally, spinning is the way I'm #MadeToMove. I know that as soon as I step out of a spin class, I'm moved both emotionally and physically😍 There's not much more I can ask for after a solid 45 minute class. Thankfully, I have my @Degree Dry Spray Antiperspirant to keep me feeling stainless, white-mark free, and fresh before, during, AND after class...because, post-class-brunch is necessary!😇😉
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  • Anddddd the countdown to my long weekend getaway is ON! Heading to a place that is KNOWN for the flowers behind me😉 Any guesses?!😈🌺⛵️
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Find out what I’m packing for my upcoming trip by using the @liketoknow.it app @liketoknow.it http://liketk.it/2DabZ 🙌🏻

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