The Instagram Feed & My Most Used App


For someone who talks a lot of crap about Instagram, I sure do write about it a lot. 

After listening to the Instagram team chat about the app, and basically how your grid doesn’t technically matter, it really got me thinking about Instagram. I seriously go back and forth with that damn app: One second I love it, the next I hate it. I wrote a post recently, and talked about why we actually owe a lot to Instagram, but that doesn’t mean it’s still not frustrating from time to time.

Lately I’ve actually been enjoying Instagram. I’m connecting with people, I’m really loving the content I’m putting out, and I’ve been getting a good amount of inspiration (and was inspired to write this post).

For a while I was following the “filler” photo rule after Allie so kindly (read: not kindly at all, but it was all out of love) told me that my Instagram feed was a hot mess express. It was basically just photo after photo of me. It didn’t tell a story by any means, so I decided to switch it up a bit. For every full body shot of me, I would put a “filler” photo next. Whether it was a flat lay, a picture of the New York City skyline, or a detail shot from an outfit, it just had to go next to a full body.

And let me tell you…IT WAS STRESSFUL. Well, I mean, it is stressful.

So when Eva Chen’s team told us that your grid essentially doesn’t really matter (because, fun fact, most impressions and/or follows actually don’t come from profile visits), I pretty much jumped out of my seat. I’m going to try to post more intentional photos — to still tell a story through my photos, express my personal style, but also to post a bit more in the moment.

Part of me still enjoys the idea of a cohesive feed, so I rely on an app to help me plan accordingly.

I know there’s a million apps to help curate a feed, but my favorite has to be Planoly. For a while, I was using Snug but then there was annoying glitch that wouldn’t allow me to use the app when I didn’t have WiFi, so I turned to Planoly. I also started out using just the free version, but I didn’t want to be limited to a certain number of photos per month (and that included when you wanted to swap out images). Planoly also has an auto-post option which has been a life saver for me when I’m busy during the times I typically post. It’s also really nice to just be able to plan, write captions, and schedule all within one app. Planoly also has great insights that I review while planning my feed.

I realized something: The more content I have to share, the more I really enjoy planning and curating my Instagram feed. I know that seems super obvious, but sometimes I honestly don’t feel inspired by my own content. Over the last month or so, I’ve been feeling really good about what I’ve been putting out on Instagram (and my website), so it’s been fun!

What’s your favorite way to curate content for the ‘gram?


photos by allie provost


shop the look

do it for the ‘gram

  • CHUNKY SWEATERS NEEDED AFTER THE SNOW⛄️❄️ Ready to celebrate the holidays with @hm! A few weeks ago I worked with a few amazing ladies on a fun project with H&M and I cannot wait to share more with you in December (which is basically around the corner🤭😳) — here’s one of my favorite looks from the shoot, this sweater is SO comfy and it’s definitely going to make an appearance during a holiday party! #MyHolidayLook #HMxME #ad
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@liketoknow.it http://liketk.it/2ydZq #liketkit
  • GIVEAWAY WINNER — @chloenicoleharris🎉🎉 Always accessorize😍 Especially when we’re soooooo close to Friday🙌🏼 HAPPY THURSDAY! I want to help you kick off your weekend on the highest note — so LEAVE A COMMENT with what you’re looking forward to this weekend, and you’ll be entered to win a Starbucks or Dunkin gift card (because I know people are picky AF🤭😉)☕️☕️ #giveaway #coffee #weekend .
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📸  by @pret.a.photo
  • Scenes from last night’s holiday preview at @talbotsofficial x @therockettes event😍 Now I’m seriously in the holiday spirit and already checked a few people off my gift giving list — and maaaaybe picked some things up for myself😂 Head to my stories to see more from the night!⛄️🎄 #sharethemoments #modernclassicstyle #ad
  • These @sixtystax hoops are the perfect addition to every fall look I put together😍🙌🏻 #styleyourstax #ssbabe #staxonstax .
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Shop my cable knit sweater, striped turtleneck and the rest of my outfit through @liketoknow.it  http://liketk.it/2ydZa #LTKunder100 #LTKstyletip  #liketkit #LTKunder50 • 📸 by @pret.a.photo
  • Working full time in the fashion industry and running my blog (basically) full time, means there isn’t much time to venture out and make new friends🙇🏻‍♀️ Thankfully, there’s @bumblebff, a space where I can easily start up a conversation with like-minded people in the area! I’ve already connected with a few people who work in the fashion industry and love SoulCycle....so win/win, right?🙌🏻 If you’re in NYC, let’s connect on the app!👯‍♀️ #bumblepartner #findmeonbff
  • Brought our (okay, his🙄) talents to South Beach🙏🏻 @surfyogabeer / @aubreylauryn takeover today  was L🔥I🔥T🙌🏼 #soulgifted #soulcycle #SYBMiami #surfyogabeer
  • Bags are packed (okay, no they’re not🤭) and I’m ready to go👋🏻 Heading on my very first @surfyogabeer adventure with some amazing people — WE GOIN’ TO MIAMI🔥 I cannot wait to share what @mantaszvinas and his team has in store for us😍🙌🏻 #sybmiami #surfyogabeer // 📸 by @pret.a.photo
  • @allieprovost and I decided to welcome November by opening a bottle of @7moonswine Red Blend: A delicious, smooth, and refreshing wine that immediately helped us unwind after a long day of shooting looks!😍 Super thankful for Allie's amazing courtyard that allowed us to escape the hectic city life for a few hours🙌🏼 #blessed PS: I totally kicked her butt at Go Fish!🤷🏻‍♀️🐠 #7MoonsWine #7MoonsGlamping #MadeForTheMoonlight #7MoonsPartner #for21+

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