The Friday Edit, Vol. 27

From what I’m eyeing and buying to links I’m absolutely loving. This is your weekly edit, by Dana.



I had three really amazing things happen this week in regards to my blog! Two were phone calls, were both super productive, and super exciting. One call was a big business decision and a great step in the next direction for my brand. It will allow me to completely focus on creating the best content possible without worrying about so much back end tasks. The second call was was with one of my favorite brands, companies, and work outs: SoulCycle. Literally a dream collaboration — you guys know how much I love SoulCycle, and I’m really excited to be partnering with them over the next few months! I could not stop smiling when I got off the phone! And the last amazing thing that happened was that I signed a contract with a really fun brand for a 3 month collaboration.

It’s actually crazy how life works. On Monday, I took to Instagram to talk about how I felt a little down in life (and with the blog). A few days later, things are looking up!


This week draaaaaagged out.

What are some of your highs and lows from this week?


Tonight is all about relaxing. Had a LITTLE too much fun at SurfYogaBeer‘s glow party last night;) I really want to see Black KKKlansman, my boss saw it last weekend and she recommended it. Tomorrow, I’m doing SoulSurvivor with Elle, shooting an upcoming campaign with Allie, and then brunch. Because DUH.

Sunday I have a bridal shower, and then relaxing the rest of the evening! Also, I cannot believe there’s only 2 more weekends left of summer. CRAZY.

What are your weekend plans?



Drink a TON of water (I need it).

do it for the ‘gram

  • @soulcycle vibes💪🏻💛 Who else loves this community as much as me?🙋🏻‍♀️ Let me know your FAVORITE thing about SoulCycle and I’ll pick one winner to get a gift card for a free class (ON ME!) #soulgifted #soulcycle
  • Favorite way to make a look go from day to night? My new cashmere tee from @fitestyle and a blazer💁🏻‍♀️ Blazer for the office and ditch it at night🙌🏻 This cashmere tee is perfect for layering or on its own!😍 #FiteStyle #ad // 📸 by
  • My typical weekend look🙌🏻 Okay fine, it’s just my typical look any day of the week😬 No but seriously the pieces I’m wearing are things you’ll ALWAYS see me wearing💁🏻‍♀️ So let me talk about them, mmmmk pumpkin?
My new @freepeople thermal (literally own it in every color and pair it with my go to bralette) and snake print booties😍 my @levis wedgie jeans👖 my @gucci belt (honestly they go with everything)😇 and my @celine sunnies and bag🕶👜
Full outfit linked on my💫You could also click the link in my bio for details! #liketkit #ltkstyletip #ltkunder100 #danawearsnow
  • Sunday best😉😎 Sundays are actually my favorite day to run errands (i.e mani/pedi, facials, mall, etc.). What do you love about Sundays? #weekend #sundays // 📸 by @lydiahudgensphoto
  • “TAXI!🚕 Take me to the weekend, please” HI FRIDAY, I’m so happy to see you😎 // 📸 by
My entire outfit is linked💫 HAPPY SHOPPING! #liketkit #LTKunder100 #ltkstyletip #weekendstyle
  • Happy Valentine’s Day to the guy that loves me more than I love me😇 All jokes aside, couldn’t ask for a better human being in my life over these years❤️ Love ya @mr_letto😘 #happyvalentinesday
  • Cheers to friendship, memories, and @rosa_regale: the perfect sparkling wine to celebrate you and your girls! #RosaReGALENTINE #ad21+
  • Sloooooooowly inching closer to Friday with an endless amount of coffee😴 Oh and I am v thankful for these @sperry boots to help conquer the slushy mess that was NYC today🤦🏻‍♀️ #isitfridayyet // 📸 by

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