The Friday Edit, Vol. 27

From what I’m eyeing and buying to links I’m absolutely loving. This is your weekly edit, by Dana.



I had three really amazing things happen this week in regards to my blog! Two were phone calls, were both super productive, and super exciting. One call was a big business decision and a great step in the next direction for my brand. It will allow me to completely focus on creating the best content possible without worrying about so much back end tasks. The second call was was with one of my favorite brands, companies, and work outs: SoulCycle. Literally a dream collaboration — you guys know how much I love SoulCycle, and I’m really excited to be partnering with them over the next few months! I could not stop smiling when I got off the phone! And the last amazing thing that happened was that I signed a contract with a really fun brand for a 3 month collaboration.

It’s actually crazy how life works. On Monday, I took to Instagram to talk about how I felt a little down in life (and with the blog). A few days later, things are looking up!


This week draaaaaagged out.

What are some of your highs and lows from this week?


Tonight is all about relaxing. Had a LITTLE too much fun at SurfYogaBeer‘s glow party last night;) I really want to see Black KKKlansman, my boss saw it last weekend and she recommended it. Tomorrow, I’m doing SoulSurvivor with Elle, shooting an upcoming campaign with Allie, and then brunch. Because DUH.

Sunday I have a bridal shower, and then relaxing the rest of the evening! Also, I cannot believe there’s only 2 more weekends left of summer. CRAZY.

What are your weekend plans?



Drink a TON of water (I need it).

do it for the ‘gram

  • Anyone else ALWAYS read the book before the movie?👋🏻 The Sun is Also a Star by @nicolayoon has been on my To Be Read list for a while, and I'm also SO excited for the movie to come out in May🙌🏻 Luckily, @getunderlined hooked me up with the move tie-in addition of the book - so now I get the best of both worlds😍 If you're unfamiliar with the book, it's about a boy and a girl whose paths have crossed unexpectedly. But given their family situations, they're an unlikely match. I can't wait to see what unfolds for them🧐 #GetUnderlined #TheSunisAlsoAStar #ReadItBeforeYouSeeIt [ad]
  • Spring in New York City💛 What’s better? (Ok, fine maybe I think Fall is better...but whatevaaaa whatevaaa🤐)
My dress is a spring time dream (that also comes in cream). It runs very large, so make sure to size down🙌🏻 #danawearsnow You can shop my entire look by using the app or clicking the link in my bio💫 #liketkit #ltkstyletip #ltkunder100 #ltkspring
  • Most of you probably don’t know that I’ve been a book nerd since I could read🤓 (Mom, can you please confirm this for everyone😂). That’s why I’m SO stoked to be partnering with @GetUnderlined to introduce you to your new favorite digital community - get connected to books, authors, and fellow book nerds🙌🏻 #GetUnderlined
  • Favorite form of transportation? Definitely the New York City Subway...don’t ask me why, but I absolutely love how it can take me all over the city (when ya know, there aren’t any delays)👀🤦🏻‍♀️ What’s your mode of transportation?!🛵🚕✈️🚲🛴 // 📸 by
  • Sunday kicks👟 I don’t know when I became a big sneaker guy, but here we are. And right now I’m specifically obsessed with Air Max 90s...honestly the most comfortable shoes I’ve ever worn in my life. NOT👏🏻EVEN👏🏻EXAGGERATING👏🏻 I just ordered them in these SICK white camo version. #danawearsnow .
Head over to the app to shop my favorites!👏🏻 #liketkit #LTKshoecrush #LTKspring #LTKstyletip #LTKsalealert
  • Spring...but like, still kinda chilly😂 I’m still trying to get into the whole “white booties” trend (is it even a trend anymore?🤷🏻‍♀️). Sometimes I feel like they’re so hard to style — do you feel the same way?!
  • Every single day I get to wake up in the greatest city in the world. How lucky am I?!😍 NEW YORK CITY, I JUST LOVE YA😩🙌🏻
📸 by
  • See ya next week, Monday (even though I’d prefer not to)😜⠀⠀⠀⠀⠀⠀⠀⠀⠀
Everything is linked (including this amazing @dooneyandbourke bag) via #liketkit #ltkunder100 #ltkstyletip #danawearsnow

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