The Dreaded Inbox (+ Email Etiquette)


I’d like to think I’m a master at email communication thanks to both my full time job and this blog.

For whatever reason, I’ve always loved email. I’ve always thought it was such a fun way of communicating, and over the years, I really think I’ve mastered email. Although it’s super easy to just look at your inbox, write an email, and hit send, there’s SO much that goes into effectively utilizing your inbox and also a proper way of communication with other professionals.

Organize yourself, girl

If my inbox is a mess, my life is a mess. Sometimes I find myself completely drowned in my inbox. I used to open an email from a brand, and if it didn’t require an immediate response, I would just mark it as unread. That wasn’t working for me. At my office, I use a star system. I use different stars/symbols for each and every email. If I don’t need to respond to an email, I archive it.

  • Orange star: Respond today — typically for current collaborations
  • Red star: Respond within 48 hours — typically for collaboration inquiries and/or events
  • Blue star: Someone else needs to respond — typically for my manager to respond to (or an invoice needs to be paid)
  • Blue “!”: Informative — typically for save the dates, press releases, collaborations that fell through/want to remain in touch, etc.

Make sure you re-read, and re-read again

There’s nothing worse than coming off the wrong way in an email. I recently had a situation where I sounded way too harsh to A FREAKIN’ SVP in an email. Thankfully, I sent the draft to my boss and she was like “GIRL CHILL”. I always make sure to re-read my emails not only to look for spelling and grammatical errors, but also to make sure I’m not coming off as anything BUT professional. I like to read an email, re-read it, and then come back to it a few minutes later with fresh eyes. Re-reading can only help you!

If miscommunication is happening, set up a phone call

When working with brands, sometimes miscommunication happens. Whether it’s playing email tag, asking a lot of questions, or just not getting the clarification you need, it could be better to set up a call. This not only ensures both you and the brand are on the same page when it comes to the collaboration, but also shows them you’re extremely dedicated to your work.

You should respond to every email

As a blogger, I get countless emails a day that aren’t personalized (just a copied and paste response). While it’s really annoying, someone still took the time to send an email to my account. I always try to respond to every single email that comes my way, even if I’m not accepting their collaboration offer, invite, product, etc. It just always seemed like the right thing to do. While it’s really hard to respond to email that don’t seem personalized, I still try to write a brief response. This often helps them not send follow up emails as well!

So there you have it — a few tips on how to maintain that dreaded inbox and how to keep things professional. Email is an amazing form of communication, but it can also be a huge stress. What are some of your go-to inbox maintenance AND email etiquette tips? Share them below!


photos by allie provost


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  • It’s Thursday. It’s Thursday. It’s Thursday. We’re almost to Friday, people. ALMOST THERE🙌🏼 // 📸 by @pret.a.photo
  • Ok but is there anything better than cashmere? NOPE. Especially @everlane $100 cashmere😍 The #CashmereTour is officially in NYC🙌🏼 There’s pre-wrapped cashmere, warm drinks, and DIY holiday cards! Be sure to stop by the DUMBO or Williamsburg locations (depending on the day) and check it out😇 (PS: This isn’t an ad, I just genuinely LOVE Everlane products!) .
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Shop my cashmere sweater (only $100!), best black jeans, and all of my accessories by using the @liketoknow.it app! http://liketk.it/2yLou #liketkit #danawearsnow
  • Stuck on what to get the guy in your life for the holidays? Pick up @perryellis Pure Blue (available online and as a gift set too!) -- it's the perfect scent for your guy's day at work or night out on the town🙌🏼 AD #PerryEllisFragrances #lifereadysince1976
  • Monday morning coziness😍 I’m typically an “I’ll still get an iced drink even when it’s 20°”, butttttt since I wasn’t wearing a coat...I let the temps get the best of me😂 I had this scarf though (UNDER $50!🙌🏼) so at least I didn’t look TOO crazy🤷🏻‍♀️🤦🏻‍♀️
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Shop my insanely cozy scarf (I have it in 2 colors...and there’s a lot more!) and the rest of my look by using the @liketoknow.it app! http://liketk.it/2yK7M #liketkit #levis #fpme #ltkunder50 #ltkholidaywishlist #danawearsnow
  • A little Sunday night throwback (that’s a thing right?!😇) to this fun shoot for @hm with these amazing ladies!🙌🏼 A big thanks to everyone who entered in the giveaway this week. My goal in 2019 is to do more giveaways like this for YOU! #hmxme #myholidaylook // 📸 by @ashleygalleraniphotography
  • You can't have a bad day when your @thomolson_watches goes perfectly with your favorite cozy look! You can now get yourself and your friends and fam your own unique piece at @macys! #holidaygifts AD
  • When Matt says he’s taking me out for breakfast🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️ Thankful for easy Gucci slip ons that also keep my feet warm😂😍 HAPPY SATURDAY! I’m trying to knock out all of my holiday shopping today — what’s the status of your holiday shopping?
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This chunky  sweater is a great gift (for yourself and a friend, duh) and I currently own it in 3 colors😧 Oh and let’s talk about these jeans. These @levis Wedgie jeans are THE perfect wash that I’ve been looking for forever!!🙌🏼 I bought 2 pairs🤷🏻‍♀️ I also found amazing dupes for my Saint Laurent bag! Shop my entire outfit by using the @liketoknow.it app! It’s my favorite way to shop •  http://liketk.it/2yIbm #liketkit #danawearsnow
  • My kind of holiday details😍 ALSO. Has this week FLOWN by for anyone else or is it just me?! Cannot believe it’s almost Friday🙌🏼 .
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