The Dreaded Inbox (+ Email Etiquette)


I’d like to think I’m a master at email communication thanks to both my full time job and this blog.

For whatever reason, I’ve always loved email. I’ve always thought it was such a fun way of communicating, and over the years, I really think I’ve mastered email. Although it’s super easy to just look at your inbox, write an email, and hit send, there’s SO much that goes into effectively utilizing your inbox and also a proper way of communication with other professionals.

Organize yourself, girl

If my inbox is a mess, my life is a mess. Sometimes I find myself completely drowned in my inbox. I used to open an email from a brand, and if it didn’t require an immediate response, I would just mark it as unread. That wasn’t working for me. At my office, I use a star system. I use different stars/symbols for each and every email. If I don’t need to respond to an email, I archive it.

  • Orange star: Respond today — typically for current collaborations
  • Red star: Respond within 48 hours — typically for collaboration inquiries and/or events
  • Blue star: Someone else needs to respond — typically for my manager to respond to (or an invoice needs to be paid)
  • Blue “!”: Informative — typically for save the dates, press releases, collaborations that fell through/want to remain in touch, etc.

Make sure you re-read, and re-read again

There’s nothing worse than coming off the wrong way in an email. I recently had a situation where I sounded way too harsh to A FREAKIN’ SVP in an email. Thankfully, I sent the draft to my boss and she was like “GIRL CHILL”. I always make sure to re-read my emails not only to look for spelling and grammatical errors, but also to make sure I’m not coming off as anything BUT professional. I like to read an email, re-read it, and then come back to it a few minutes later with fresh eyes. Re-reading can only help you!

If miscommunication is happening, set up a phone call

When working with brands, sometimes miscommunication happens. Whether it’s playing email tag, asking a lot of questions, or just not getting the clarification you need, it could be better to set up a call. This not only ensures both you and the brand are on the same page when it comes to the collaboration, but also shows them you’re extremely dedicated to your work.

You should respond to every email

As a blogger, I get countless emails a day that aren’t personalized (just a copied and paste response). While it’s really annoying, someone still took the time to send an email to my account. I always try to respond to every single email that comes my way, even if I’m not accepting their collaboration offer, invite, product, etc. It just always seemed like the right thing to do. While it’s really hard to respond to email that don’t seem personalized, I still try to write a brief response. This often helps them not send follow up emails as well!

So there you have it — a few tips on how to maintain that dreaded inbox and how to keep things professional. Email is an amazing form of communication, but it can also be a huge stress. What are some of your go-to inbox maintenance AND email etiquette tips? Share them below!


photos by allie provost


shop the look

do it for the ‘gram

  • How many apple cider donuts is too many apple cider donuts? Asking for myself🤷🏻‍♀️ .
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Not gonna lie, when I went apple picking a few weeks ago, I may or may not have eaten 4😟 #supersexy Since I’m leaving for Vermont tomorrow, I’m getting ready to indulge in even more #basicbitch Fall activities — and I hope apple cider donuts are included😇
  • Sharing ALL the details about what I learned from a fun filled morning with @netaporter and @instagram — everything from engagement, your grid, and getting hacked — on The Champagne Edit! (PS: The algorithm isn’t working against you🙃) #thenetset #netaporter #instagram
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 @liketoknow.it http://liketk.it/2xMDH #liketkit // 📸 by @pret.a.photo
  • Today was an actual DREAM😍 I had the opportunity to go to @instagram headquarters with @netaporter and learn from badass women in the digital space: @garypeppergirl, @galagonzalez, and @evachen (#goals). I also treated myself to a massage (#heaven) and then doubled at @soulcycle🙌🏻 If today wasn’t a perfect day, I’m not sure what is😌🤷🏻‍♀️ #mylifeissohard #guccibelt #blazer #fallfashion #nycblogger #balenciaga #netaporter #thenetset // 📸 by @pret.a.photo
  • 8 classes down, 2 more till I hit my first goal of #SoulTogether 👏🏻👏🏻👏🏻 There’s honestly no better feeling than to be in a room with 65 other people (and @mantaszvinas because how could we forget about that guy🤷🏻‍♀️🙃) who are STRIVING for something. No, we don’t have all the same goals, same interests, or intentions. But we are all there for a reason, and that’s enough for me☠️💛 The @soulcycle community is such a special one...and something I’m beyond grateful for🙌🏻 . #soulgifted
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If you’re in New York, LET’S RIDE TOGETHER! Let me know if you’re in and we’ll set it up🚲🙌🏻
  • Getting ready for you, weekend😍 Oh, guess who’s getting a hair cut on Saturday💇🏻‍♀️🙌🏻 Should I just trim it or go a little shorter?! Let me know your thoughts...I’m torn!
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What’s your favorite way to hit the refresh button once Fall rolls around?!
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📸 by @pret.a.photo // http://liketk.it/2xImY #liketkit @liketoknow.it #everlane #cashmere #fallweather
  • Feeling like a lady in my favorite @galmeetsglam dress in my favorite city in the world (and I’m just so damn lucky to call it home)🙌🏼 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Also, Wednesday is ALMOST over! What’s getting you through the rest of the week?🤞🏻⠀⠀⠀⠀⠀⠀⠀⠀⠀
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http://liketk.it/2xGRm #liketkit @liketoknow.it // 📸 by @pret.a.photo
  • Anyone else feel like they thrive in an all black look like this?🤷🏻‍♀️🙂 What’s your go-to Fall look?! #fall #falloutfit
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📸 by @pret.a.photo
  • The shoes I won’t stop buying or wearing — NEW POST on The Champagne Edit👩🏻‍💻 I always get asked about my Gucci shoes, so I wrote an ENTIRE post about it...including how I got a few pairs at a steal of a price🙌🏻 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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📸 by @pret.a.photo // @liketoknow.it http://liketk.it/2xF42 #liketkit

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