The 2012 Blogger vs the 2018 Influencer: 6 Things I’ve Learned Over The Years, Part 2


A lot has changed since I hit publish on my very first post back in October of 2012. A LOT. OF. DRASTIC. CHANGES. Welcome back for Part 2 of things I’ve learned over the years!

Do your own thing

Being yourself seems like a no brainer, right? But honestly, over the years it’s become harder and harder to stand out. We all know that the blogging and influencer community has exploded over the last few years, and you constantly have to find new ways to be different. For me, I started noticing that sharing more of my personality, every day looks, and long form posts helped me stand out to those who follow me on social media and read my blog. There are people like Andrea, Jenn, Grace, and Olivia

You still love your career

This is super personal, but it’s something I’ve truly learned over the years. I LOVE having a job in this industry (one that offers 401k plans and healthcare too). The more I do this whole blogging thing, the more I realized I really do love my job. While some days are harder than others, I feel very lucky that I am able to do both of these things. This is a personal challenge for me: I push myself creatively, I show others that it’s possible to run a “successful” (who the heck defines success anyway?) website while having a 9-to-5 job, and I teach myself how to wear so many hats.

Embrace the blogging community

Since 2012, I’ve met and followed A LOT of people in this space. It can be seen as a blessing and a curse. But for me, I think it’s a blessing. A total blessing. Honestly, connecting with people from all over the world has changed me in the most positive way. I look back on younger self, and I feel a bit small-minded. But after connecting with others of different races, religions, backgrounds, hometowns, and industries, I’ve become so much more open-minded. The friends I’ve made in the blogging community is truly amazing: We bounce ideas off each other, we support each other, we feel like we’ve known each other for years even if we haven’t met in real life. These people just understand the industry that is so misunderstood, and I’m happy I have a great support system through it all!

As we head into 2019, I wanted to reflect on some big lessons I’ve learned in my six years of blogging (see part one here). I’ve changed just as much as the industry has over the years, and it makes me excited for 2019!

What are some of YOUR biggest lessons learned since the blogging world became an actual industry?


photos by allie provost


shop the look

do it for the ‘gram

  • Get the @aperolspritzofficial ready🧡 The countdown to #MDW is on😏 Can’t wait to get out East with my favorite girls and just C H I L L🥰 The unofficial start to summer is almost here🙌🏻 What are you looking forward to?!
  • As a born and raised Staten Islander, I was SO happy to be at the grand opening of the newest @hm at the @empireoutlets last week😍🙌🏻 Just steps away from the ferry, this location is a GOOD one...yet a little dangerous for my bank account😂🤷🏻‍♀️ [ad] #hmlovesny #hmxme #hm #hmempireoutlets
.
.
@liketoknow.it http://liketk.it/2BW6x #liketkit
  • Up and at em this Sunday☀️ Ready to enjoy the nice weather and hang out with my fam today🙌🏻 We’re going to see the boys play baseball and I’m already crying😭😩
.
.
My outfit is linked via the @liketoknow.it app💫 http://liketk.it/2BUNl #liketkit #ltkunder100 #ltkstyletip #ltkspring #fpxme #everlane
  • I definitely scream (and jump) for ice cream😂🙋🏻‍♀️ Had such a blast partnering with @blue_bunny to step away from all responsibilities for a few hours and just have some fun🙌🏻 For all my New Yorkers, you still have a chance to head to the pop up at 490 Broadway. If I were you I wouldn’t miss it: yummy ice cream and chances to win free TaskRabbit tasks so you can continue to not adult even after you’re gone👍🏻 #GiveInToTheBunny #sponsored
  • Messy hair don’t care BECAUSE IT IS FRIDAY🙌🏻🙌🏻🙌🏻🙌🏻🙌🏻🙌🏻 who’s ready for the weekend?!🙋🏻‍♀️
  • Gonna admit it, I was 100% a hater before I stepped into @precisionrun🤫 I've had a love/hate relationship since I started running competitively in 2006. After a knee injury, laziness, and just being over running 35 miles a week for 4 years of my life...I stopped in college. I decided to get back into it and complete a few half marathons. Then, the lazy mindset crept back in, so I quit👎🏻 And that's how I became a hater. Honestly, I just resented running a bit. Until last night. Thanks to @davidsiik, running became FUN for me again. I can't wait to incorporate #precisionrun into my every day routine and fall back in love with the sport that has done so much for me❤️🙌🏻💪🏻 #ad #running #runner
  • Details details details😍 @liketoknow.it http://liketk.it/2BQB7 #liketkit #ltkspring #saintlaurent #fpme #guccibelt
  • Sun comes out for the first time in *months* and I’m ready to pull out all my dresses..... and then see it’s 45°🥴😕😩 MOTHER NATURE, WHO HURT YOU?!🙄 #springdresses #gmgcollection #gmgonme #galmeetsglam

Follow Me!