The 2012 Blogger vs the 2018 Influencer: 6 Things I’ve Learned Over The Years, Part 2


A lot has changed since I hit publish on my very first post back in October of 2012. A LOT. OF. DRASTIC. CHANGES. Welcome back for Part 2 of things I’ve learned over the years!

Do your own thing

Being yourself seems like a no brainer, right? But honestly, over the years it’s become harder and harder to stand out. We all know that the blogging and influencer community has exploded over the last few years, and you constantly have to find new ways to be different. For me, I started noticing that sharing more of my personality, every day looks, and long form posts helped me stand out to those who follow me on social media and read my blog. There are people like Andrea, Jenn, Grace, and Olivia

You still love your career

This is super personal, but it’s something I’ve truly learned over the years. I LOVE having a job in this industry (one that offers 401k plans and healthcare too). The more I do this whole blogging thing, the more I realized I really do love my job. While some days are harder than others, I feel very lucky that I am able to do both of these things. This is a personal challenge for me: I push myself creatively, I show others that it’s possible to run a “successful” (who the heck defines success anyway?) website while having a 9-to-5 job, and I teach myself how to wear so many hats.

Embrace the blogging community

Since 2012, I’ve met and followed A LOT of people in this space. It can be seen as a blessing and a curse. But for me, I think it’s a blessing. A total blessing. Honestly, connecting with people from all over the world has changed me in the most positive way. I look back on younger self, and I feel a bit small-minded. But after connecting with others of different races, religions, backgrounds, hometowns, and industries, I’ve become so much more open-minded. The friends I’ve made in the blogging community is truly amazing: We bounce ideas off each other, we support each other, we feel like we’ve known each other for years even if we haven’t met in real life. These people just understand the industry that is so misunderstood, and I’m happy I have a great support system through it all!

As we head into 2019, I wanted to reflect on some big lessons I’ve learned in my six years of blogging (see part one here). I’ve changed just as much as the industry has over the years, and it makes me excited for 2019!

What are some of YOUR biggest lessons learned since the blogging world became an actual industry?


photos by allie provost


shop the look

do it for the ‘gram

  • Can't keep my hands off @mr_letto when he's in his @revtown jeans😍🔥 Matt seriously LOVES his new jeans - he's typically really picky about sizing and stretch, but these live up to his standards👍🏻 And not only do I love these jeans because he looks great in them (and at $79, you can't beat the price), but also because they're a Pittsburgh based company🥰 Head to the link in my bio to get a pair for your man via @nordstrom! And for all my NYers, you can get a pair at Roosevelt Field😌 #revtownpartner #nordstrom
  • Okay, *MAYBE* I’m ready for Spring if it means I can pull out this baby again🤷🏻‍♀️👀 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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📸 by @pret.a.photo
  • Running around New York City 24/7 means that sometimes I forget to drink enough water...I know, NOT GOOD😥 On any given day, I'm running between the office, stepping out for a midday brand collaboration shoot, my favorite 6:30PM @soulcycle class, and wine with friends😧 With @drinkdripdrop, I can give my body what it needs with less water🙌🏻 I throw a bunch of these in my every day bag, so I can pour into my water bottle on the go! Not only do these help with thirst, but also help me stay clear of the headaches that often come with dehydration💦 Try it out, you will NOT be disappointed! Use code SWEAT15 for 15% off! #ad #sticktoyourmission #dehydrationrelief
  • If you need me, you can find me here😍 JK, but I mean, in my dreams😂 #theludlowhotel #bathtubgoals
  • New York City shopping now feels complete thanks to the new @neimanmarcus at Hudson Yards😍🙌🏻 I had a blast at the VIP opening, and now YOU can go check it out for yourself👀 Be prepared for the latest trends, amazing in store experiences, and even a place to pit stop for a quick blowout (among other salon services)😇 Thanks @neimansnyc for having me! #ad #NeimanMarcus #hellohudsonyards
  • Pink goes good with green💚 #wickedquotes #danawearsnow .
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Thanks to a really annoying migraine, I was knocked out for the entire day😦 So this Sunday was kind of a (okay, fine, major) #fail - LUCKILY, I have off tomorrow, so I get a re-do😏😌
  • Spring weather yesterday, chunky sweaters needed today🤦🏻‍♀️ WHO HURT YOU, MOTHER NATURE?!🤬 .
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ANYWAY. Instead of getting mad about the weather, I’m spending my morning at @yourbeautyblvd and then heading to brunch🙌🏻 HAPPY SATURDAY LOVES!🥰 // 📸 by @lydiahudgensphoto
  • My skin never feels better when I use my @lamer Concentrate🥰 I’ve been working with this brand for a few years now, and this product is my secret weapon to soothe my skin and calm irritation when I’m stressed👍🏻 PS: It also is great for travel, especially after being exposed to pollutants in flight🙌🏻 #TheConcentrate #ad
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@liketoknow.it http://liketk.it/2AsrH #liketkit

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