The 2012 Blogger vs the 2018 Influencer: 6 Things I’ve Learned Over The Years, Part 1

A lot has changed since I hit publish on my very first post back in October of 2012. A LOT. OF. DRASTIC. CHANGES.

Instagram became a thing, and took influencer marketing to a whole new level. The amount of content creators increased, but the amount of bloggers decreased. In 2013, I received my first influx of pair partnerships. In 2017, I became an LLC. In 2018, I signed with an agency. So many things have changed for me over the last six years, and with that, comes A LOT of valuable lessons learned.

Money shouldn’t be your priority

I say this every single time someone asks me if they should start a blog, or take Instagram more seriously. Money should not be a priority. Sure, it’s really amazing to have additional income on the side. That’s definitely one way to look at it. But over the years, I’ve built a small yet loyal community who can see RIGHT through me if I take on a partnership that seems “off.”I wrote more on off brand partnerships in this post. So while money is nice, being transparent with your readers is even better…it’ll keep them coming back.

But your blog should be

You probably hear people who have blogs say this: Tomorrow Instagram could disappear tomorrow, and many would be left scratching their heads…and probably without jobs. I often hear, “Oh but I’m not a good writer.” That’s just an excuse. I don’t think you have to write long form posts in order to run a successful blog. Having a space of your own is SUPER important. Of course, Instagram is on a lot of people’s minds right now, but I really do think your website should come before all else.

Adapt, adapt, adapt

If we’re being honest, most of my paid partnerships as of late have been Instagram only. But that’s okay. I know how important my blog is, and I know I just need to adapt to the way the influencer marketing pendulum is swinging for the time being. Between the amount of growing full-time influencers, a part of me always feels like I need to hustle extra hard to get on their playing field. No, I’m certainly not doubting their hard work (as a lot of my friends do this full time), but I definitely feel the pressure at times.

There’s the algorithm that forces you to re-evaluate your Instagram strategy every few months. There’s the new WordPress update that is screwing with people left and right. And then there are the trends: Fashion, beauty, schedule updates, being more “real”. It’s a lot to have to adapt to, but when you love doing something, you put the effort in. That’s why I’m willing to adapt to any change in the digital space that comes my way!

photos by allie provost




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  • Get the @aperolspritzofficial ready🧡 The countdown to #MDW is on😏 Can’t wait to get out East with my favorite girls and just C H I L L🥰 The unofficial start to summer is almost here🙌🏻 What are you looking forward to?!
  • As a born and raised Staten Islander, I was SO happy to be at the grand opening of the newest @hm at the @empireoutlets last week😍🙌🏻 Just steps away from the ferry, this location is a GOOD one...yet a little dangerous for my bank account😂🤷🏻‍♀️ [ad] #hmlovesny #hmxme #hm #hmempireoutlets
. #liketkit
  • Up and at em this Sunday☀️ Ready to enjoy the nice weather and hang out with my fam today🙌🏻 We’re going to see the boys play baseball and I’m already crying😭😩
My outfit is linked via the app💫 #liketkit #ltkunder100 #ltkstyletip #ltkspring #fpxme #everlane
  • I definitely scream (and jump) for ice cream😂🙋🏻‍♀️ Had such a blast partnering with @blue_bunny to step away from all responsibilities for a few hours and just have some fun🙌🏻 For all my New Yorkers, you still have a chance to head to the pop up at 490 Broadway. If I were you I wouldn’t miss it: yummy ice cream and chances to win free TaskRabbit tasks so you can continue to not adult even after you’re gone👍🏻 #GiveInToTheBunny #sponsored
  • Messy hair don’t care BECAUSE IT IS FRIDAY🙌🏻🙌🏻🙌🏻🙌🏻🙌🏻🙌🏻 who’s ready for the weekend?!🙋🏻‍♀️
  • Gonna admit it, I was 100% a hater before I stepped into @precisionrun🤫 I've had a love/hate relationship since I started running competitively in 2006. After a knee injury, laziness, and just being over running 35 miles a week for 4 years of my life...I stopped in college. I decided to get back into it and complete a few half marathons. Then, the lazy mindset crept back in, so I quit👎🏻 And that's how I became a hater. Honestly, I just resented running a bit. Until last night. Thanks to @davidsiik, running became FUN for me again. I can't wait to incorporate #precisionrun into my every day routine and fall back in love with the sport that has done so much for me❤️🙌🏻💪🏻 #ad #running #runner
  • Details details details😍 #liketkit #ltkspring #saintlaurent #fpme #guccibelt
  • Sun comes out for the first time in *months* and I’m ready to pull out all my dresses..... and then see it’s 45°🥴😕😩 MOTHER NATURE, WHO HURT YOU?!🙄 #springdresses #gmgcollection #gmgonme #galmeetsglam

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