The 2012 Blogger vs the 2018 Influencer: 6 Things I’ve Learned Over The Years, Part 1

A lot has changed since I hit publish on my very first post back in October of 2012. A LOT. OF. DRASTIC. CHANGES.

Instagram became a thing, and took influencer marketing to a whole new level. The amount of content creators increased, but the amount of bloggers decreased. In 2013, I received my first influx of pair partnerships. In 2017, I became an LLC. In 2018, I signed with an agency. So many things have changed for me over the last six years, and with that, comes A LOT of valuable lessons learned.

Money shouldn’t be your priority

I say this every single time someone asks me if they should start a blog, or take Instagram more seriously. Money should not be a priority. Sure, it’s really amazing to have additional income on the side. That’s definitely one way to look at it. But over the years, I’ve built a small yet loyal community who can see RIGHT through me if I take on a partnership that seems “off.”I wrote more on off brand partnerships in this post. So while money is nice, being transparent with your readers is even better…it’ll keep them coming back.

But your blog should be

You probably hear people who have blogs say this: Tomorrow Instagram could disappear tomorrow, and many would be left scratching their heads…and probably without jobs. I often hear, “Oh but I’m not a good writer.” That’s just an excuse. I don’t think you have to write long form posts in order to run a successful blog. Having a space of your own is SUPER important. Of course, Instagram is on a lot of people’s minds right now, but I really do think your website should come before all else.

Adapt, adapt, adapt

If we’re being honest, most of my paid partnerships as of late have been Instagram only. But that’s okay. I know how important my blog is, and I know I just need to adapt to the way the influencer marketing pendulum is swinging for the time being. Between the amount of growing full-time influencers, a part of me always feels like I need to hustle extra hard to get on their playing field. No, I’m certainly not doubting their hard work (as a lot of my friends do this full time), but I definitely feel the pressure at times.

There’s the algorithm that forces you to re-evaluate your Instagram strategy every few months. There’s the new WordPress update that is screwing with people left and right. And then there are the trends: Fashion, beauty, schedule updates, being more “real”. It’s a lot to have to adapt to, but when you love doing something, you put the effort in. That’s why I’m willing to adapt to any change in the digital space that comes my way!

photos by allie provost




shop the look

do it for the ‘gram

  • Maybe one day the sun will come out and I’ll be able to feel it on my face😂🤷🏻‍♀️ But I’m not letting that ruin my Sunday! Heading to brunch with Matt’s fam then I might go see a show by myself! Any Broadway recs?! I’ve pretty much seen most of them butttttt send away!👏🏻🔥
  • HMMMM WHERE TO NEXT?🤭👀 These temps have me ready for some warm weather🥶  I’m already planning my travel schedule for the year and have two places pretty much set in stone: Scottsdale, AZ and CROATIA😍 .
What places are you planning to go to this year?! Let me know in the comments below and I’ll hook one winner up with a ☕️ gift card🙌🏼
. #liketkit
  • Dana’s Essentials: @gucci shoes (duh, you all knew this🤷🏻‍♀️), a good bag (investment bags are always a good idea👏🏻), cashmere pieces (that’ll keep you warm and cozy🤗), and a good statement coat for the days you don’t feel like looking like the Michelin man in your puffer (because hell yeah🙌🏼)⠀⠀⠀⠀⠀⠀⠀⠀⠀
Shop my essentials using the app! You could also click the link in my bio shop😘 #liketkit
  • Getting dressed is easy when @USPoloAssn creates classic, easy lifestyle pieces🙌🏼 Shop by heading to the link in my bio! AD #USPoloAssn #LiveAuthentically // 📸 by @lydiahudgensphoto
  • “There’s something about the New York City air that makes sleep useless.” ❤️ After a three day weekend filled with shoots, SoulCycle, errands, amazing company, and late nights, I’m feeling so lucky to be able to live in the greatest city in the world🙌🏼 #newyorkcity #nyc
  • Weekend look in my @USPoloAssn🙌🏼 The perfect classic puffer for running errands and staying warm! I’ve been living in this cozy piece😍 #ad #USPoloAssn #LiveAuthentically // 📸 by @lydiahudgensphoto
  • On Thursdays, we wear all black and tulle👀🤷🏻‍♀️ That’s how that goes, right? .
. #liketkit
  • Last night in my usual 6:30 @soulcycle class, @mantaszvinas said something that just stuck. He said, “Say your resolutions out loud.” And in that moment I realized something: I never said my resolution out loud to anyone. How am I supposed to be held accountable?
So in 2019, everything I do is going to have a purpose. Every blog post I publish, every Instagram post I curate, every email I send, every argument I make,  every thing I put in my body. WHATEVER. It’s all going to have a PURPOSE. Resolutions could be heavy weight that is constantly on your mind — but that’s not what I want this year to be. 2019 is going to be another year of growth, happiness, success, and yes, probably even failure. But damn, I’m ready for it🙌🏼
Your turn. Say your resolutions out loud. Let’s hold each other accountable👏🏼👏🏼👏🏼

Follow Me!