The 2012 Blogger vs the 2018 Influencer: 6 Things I’ve Learned Over The Years, Part 1

A lot has changed since I hit publish on my very first post back in October of 2012. A LOT. OF. DRASTIC. CHANGES.

Instagram became a thing, and took influencer marketing to a whole new level. The amount of content creators increased, but the amount of bloggers decreased. In 2013, I received my first influx of pair partnerships. In 2017, I became an LLC. In 2018, I signed with an agency. So many things have changed for me over the last six years, and with that, comes A LOT of valuable lessons learned.

Money shouldn’t be your priority

I say this every single time someone asks me if they should start a blog, or take Instagram more seriously. Money should not be a priority. Sure, it’s really amazing to have additional income on the side. That’s definitely one way to look at it. But over the years, I’ve built a small yet loyal community who can see RIGHT through me if I take on a partnership that seems “off.”I wrote more on off brand partnerships in this post. So while money is nice, being transparent with your readers is even better…it’ll keep them coming back.

But your blog should be

You probably hear people who have blogs say this: Tomorrow Instagram could disappear tomorrow, and many would be left scratching their heads…and probably without jobs. I often hear, “Oh but I’m not a good writer.” That’s just an excuse. I don’t think you have to write long form posts in order to run a successful blog. Having a space of your own is SUPER important. Of course, Instagram is on a lot of people’s minds right now, but I really do think your website should come before all else.

Adapt, adapt, adapt

If we’re being honest, most of my paid partnerships as of late have been Instagram only. But that’s okay. I know how important my blog is, and I know I just need to adapt to the way the influencer marketing pendulum is swinging for the time being. Between the amount of growing full-time influencers, a part of me always feels like I need to hustle extra hard to get on their playing field. No, I’m certainly not doubting their hard work (as a lot of my friends do this full time), but I definitely feel the pressure at times.

There’s the algorithm that forces you to re-evaluate your Instagram strategy every few months. There’s the new WordPress update that is screwing with people left and right. And then there are the trends: Fashion, beauty, schedule updates, being more “real”. It’s a lot to have to adapt to, but when you love doing something, you put the effort in. That’s why I’m willing to adapt to any change in the digital space that comes my way!

photos by allie provost




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  • Can't keep my hands off @mr_letto when he's in his @revtown jeans😍🔥 Matt seriously LOVES his new jeans - he's typically really picky about sizing and stretch, but these live up to his standards👍🏻 And not only do I love these jeans because he looks great in them (and at $79, you can't beat the price), but also because they're a Pittsburgh based company🥰 Head to the link in my bio to get a pair for your man via @nordstrom! And for all my NYers, you can get a pair at Roosevelt Field😌 #revtownpartner #nordstrom
  • Okay, *MAYBE* I’m ready for Spring if it means I can pull out this baby again🤷🏻‍♀️👀 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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  • Running around New York City 24/7 means that sometimes I forget to drink enough water...I know, NOT GOOD😥 On any given day, I'm running between the office, stepping out for a midday brand collaboration shoot, my favorite 6:30PM @soulcycle class, and wine with friends😧 With @drinkdripdrop, I can give my body what it needs with less water🙌🏻 I throw a bunch of these in my every day bag, so I can pour into my water bottle on the go! Not only do these help with thirst, but also help me stay clear of the headaches that often come with dehydration💦 Try it out, you will NOT be disappointed! Use code SWEAT15 for 15% off! #ad #sticktoyourmission #dehydrationrelief
  • If you need me, you can find me here😍 JK, but I mean, in my dreams😂 #theludlowhotel #bathtubgoals
  • New York City shopping now feels complete thanks to the new @neimanmarcus at Hudson Yards😍🙌🏻 I had a blast at the VIP opening, and now YOU can go check it out for yourself👀 Be prepared for the latest trends, amazing in store experiences, and even a place to pit stop for a quick blowout (among other salon services)😇 Thanks @neimansnyc for having me! #ad #NeimanMarcus #hellohudsonyards
  • Pink goes good with green💚 #wickedquotes #danawearsnow .
Thanks to a really annoying migraine, I was knocked out for the entire day😦 So this Sunday was kind of a (okay, fine, major) #fail - LUCKILY, I have off tomorrow, so I get a re-do😏😌
  • Spring weather yesterday, chunky sweaters needed today🤦🏻‍♀️ WHO HURT YOU, MOTHER NATURE?!🤬 .
ANYWAY. Instead of getting mad about the weather, I’m spending my morning at @yourbeautyblvd and then heading to brunch🙌🏻 HAPPY SATURDAY LOVES!🥰 // 📸 by @lydiahudgensphoto
  • My skin never feels better when I use my @lamer Concentrate🥰 I’ve been working with this brand for a few years now, and this product is my secret weapon to soothe my skin and calm irritation when I’m stressed👍🏻 PS: It also is great for travel, especially after being exposed to pollutants in flight🙌🏻 #TheConcentrate #ad
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