The Story Behind The Rebranding (And Why It’s OK To Do It)


Rebranding my blog was one of the scariest things I’ve ever done. I MEAN EVER.

The Story Behind The Rebranding (And Why It's OK To Do It) by popular New York style blogger The Champagne Edit The Story Behind The Rebranding (And Why It's OK To Do It) by popular New York style blogger The Champagne Edit The Story Behind The Rebranding (And Why It's OK To Do It) by popular New York style blogger The Champagne Edit The Story Behind The Rebranding (And Why It's OK To Do It) by popular New York style blogger The Champagne Edit The Story Behind The Rebranding (And Why It's OK To Do It) by popular New York style blogger The Champagne Edit The Story Behind The Rebranding (And Why It's OK To Do It) by popular New York style blogger The Champagne Edit The Story Behind The Rebranding (And Why It's OK To Do It) by popular New York style blogger The Champagne Edit The Story Behind The Rebranding (And Why It's OK To Do It) by popular New York style blogger The Champagne Edit

That may sound dramatic, but it really was. I had no idea how I was going to feel once The Champagne Edit went live, and I certainly didn’t have a clue as to how people were going to react.

Pink Champagne Problems was part of my life since 2012. It got me through some of the not so great parts of my life, and has given me some of the biggest opportunities in my 25 years of living. My following grew because of the Pink Champagne Problems name. My brand WAS Pink Champagne Problems. My business IS Pink Champagne Problems.

But I knew it was time to move on.

Over the last half of the year, I felt tired of Pink Champagne Problems. It didn’t roll off my tongue anymore and I was almost embarrassed when someone asked me what my blog name was. People would call me “Pink Champagne”, and my blog name wasn’t a reflection of myself. I wasn’t the 20 year old college junior anymore. So I decided to do something about it. And that’s when the rebranding happened.

The Name Game

So now that you know I felt like I was outgrowing Pink Champagne Problems, let me tell you the thought process behind The Champagne Edit. I knew I wanted to keep “champagne” in my blog name. I didn’t want to forget where I started, and let’s be honest…champagne is one of my favorite things in this world. I knew I wanted an updated name though: something a bit shorter, more sophisticated, and nothing to do with pink. Because I don’t even like pink that much anymore. So The Champagne Edit popped in my head one day while I was commuting home, and it stuck with me, even as other ideas came to mind. It sounds more elevated, and I love how my blog is an “edited” version of my life!

My Content Changed

In 2017, I really started shifting my content. I’ll repeat this every chance I get, this space will ALWAYS be a fashion/style blog. But I love writing so much, and I love the response I get when I write meaningful content. So with this re-brand will become a plethora of new content. I want to make sure I’m encompassing all of the things I love most: fashion, my job, blogging, life/relationships, and traveling. I’m really excited to see where 2018 leads me in ALL aspects of my life.

I Felt Bored

Don’t get me wrong, 2017 was my BEST year yet in terms of blogging. I was excited that I was growing in all aspects of my business, but I still felt bored. Re-branding was a great way to shake things up and feel excited about my blog. I was so motivated while I was “off” for a week, that I had planned out weeks worth of content. I scheduled outfit shoots. I made a list of brands I wanted to reach out to in 2018. I have my editorial calendar set for months. Talk about motivation, huh?!

If YOU’RE Thinking About Rebranding…

JUST DO IT. But make sure it’s what you really want. When it comes to your brand, you need to weigh the pros and cons. For me, it was simple, I just wasn’t happy with my blog name, my layout, fonts, and pretty much needed something to kick my butt into gear. We’re only two weeks into 2018, and rebranding has already been so rewarding and one of the best decisions I could have made for my business. I’ve seriously learned so much in the process of rebranding, and it makes me feel so confident about my website. I have an amazing hosting service (Siteground), an awesome brand manager (Elle), a great SEO strategist (Clem), and wonderful supporters. So if you are even questioning your site’s identity (especially if you’re still bummed after a mini-makeover), I’m in full support of a rebrand.


SHOP THE POST

sweater c/o, plaid coat (similar), denim, boots, beanie, sunglasses, necklaces


photos by allie provost


do it for the ‘gram

  • Vacation style made easy thanks to the @anntaylor_nyc Rockefeller Center store👏🏻 I immediately was able to pick out looks from the new collection and was so excited to wear them in Nantucket😍 These linen pants helped me beat the summer heat and still looked put together for a dinner on the water🙌🏻 #partnership #myannstyle #thisisann
  • Two of the most beautiful things in the world: Iced coffee and hydrangeas🤣😉 (But you totally agree, no?)
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Q: WHAT’S YOUR GO TO COFFEE ORDER?! Let me know and I’ll pick one of your next coffee order’s to be on me😉🙌🏻☕️
  • Very into these Nantucket summer nights😍
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My entire look is linked in the @liketoknow.it app💫 My tube top comes in 13846271 colors and it’s .....wait for it.... $8!!!😳😱 http://liketk.it/2DmNN #liketkit #ltkunder50 #ltksalealert
  • Wheels up✈️ So ready for a long weekend in Nantucket🙌🏻 What’s your travel style? Typically I’m into the cozy looks, but since this is such a short flight, I decided to put on real pants🤣😌
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Shop my airport style by using the @liketoknow.it app💫 http://liketk.it/2DgP5 #liketkit #LTKtravel #LTKshoecrush #thechampagnetravels #LTKunder100 #LTKstyletip #nantucket #ACK
  • Flowy skirts paired with casual sweatshirts and sneaks? I’m v into this suddenly😍🙌🏻
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Shop this look using the @liketoknow.it app or by clicking the link in my bio💫 These sneakers are THE most comfortable ones I own because of the squishy insole🙌🏻 http://liketk.it/2DehZ #liketkit #ltkshoecrush
  • Some days I want to be super feminine, and other days I want to be cool AF like @aninebing 🤷🏻‍♀️ but that’s the beauty of fashion, right? You can wear what you want, when you want, and how you want👏🏻🙌🏻 // 📸 by @laurelcreative
  • #SWEEPSTAKES ALERT #ad I'm happy to be partnering with @degree for their #MadeToMove campaign to help inspire YOU to get out and move - whether it's a class, a walk outside, or running after your kids🤸🏻‍♀️🧘🏻‍♀️🏊🏻‍♀️🚴🏻‍♀️ Personally, spinning is the way I'm #MadeToMove. I know that as soon as I step out of a spin class, I'm moved both emotionally and physically😍 There's not much more I can ask for after a solid 45 minute class. Thankfully, I have my @Degree Dry Spray Antiperspirant to keep me feeling stainless, white-mark free, and fresh before, during, AND after class...because, post-class-brunch is necessary!😇😉
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To enter the sweepstakes, all you have to do is post a picture or video on Instagram showing off HOW YOU MOVE, and if you feature a Degree product or logo in your post, you’ll earn an extra entry!!! The first 25 people to enter will win two free Degree Dry Sprays and 100 people will have the chance to win a $50 @walgreens gift card! Make sure to tag @Degree, @Walgreens, and use the hashtags #Sweepstakes and #MadeToMove in your caption to be eligible. NO PURCH NEC. 50 US/DC 18+. Ends 7/31!  Rules: http://unileversweepsrules.com/madetomove/
  • Anddddd the countdown to my long weekend getaway is ON! Heading to a place that is KNOWN for the flowers behind me😉 Any guesses?!😈🌺⛵️
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Find out what I’m packing for my upcoming trip by using the @liketoknow.it app @liketoknow.it http://liketk.it/2DabZ 🙌🏻

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