The Story Behind The Rebranding (And Why It’s OK To Do It)


Rebranding my blog was one of the scariest things I’ve ever done. I MEAN EVER.

The Story Behind The Rebranding (And Why It's OK To Do It) by popular New York style blogger The Champagne Edit The Story Behind The Rebranding (And Why It's OK To Do It) by popular New York style blogger The Champagne Edit The Story Behind The Rebranding (And Why It's OK To Do It) by popular New York style blogger The Champagne Edit The Story Behind The Rebranding (And Why It's OK To Do It) by popular New York style blogger The Champagne Edit The Story Behind The Rebranding (And Why It's OK To Do It) by popular New York style blogger The Champagne Edit The Story Behind The Rebranding (And Why It's OK To Do It) by popular New York style blogger The Champagne Edit The Story Behind The Rebranding (And Why It's OK To Do It) by popular New York style blogger The Champagne Edit The Story Behind The Rebranding (And Why It's OK To Do It) by popular New York style blogger The Champagne Edit

That may sound dramatic, but it really was. I had no idea how I was going to feel once The Champagne Edit went live, and I certainly didn’t have a clue as to how people were going to react.

Pink Champagne Problems was part of my life since 2012. It got me through some of the not so great parts of my life, and has given me some of the biggest opportunities in my 25 years of living. My following grew because of the Pink Champagne Problems name. My brand WAS Pink Champagne Problems. My business IS Pink Champagne Problems.

But I knew it was time to move on.

Over the last half of the year, I felt tired of Pink Champagne Problems. It didn’t roll off my tongue anymore and I was almost embarrassed when someone asked me what my blog name was. People would call me “Pink Champagne”, and my blog name wasn’t a reflection of myself. I wasn’t the 20 year old college junior anymore. So I decided to do something about it. And that’s when the rebranding happened.

The Name Game

So now that you know I felt like I was outgrowing Pink Champagne Problems, let me tell you the thought process behind The Champagne Edit. I knew I wanted to keep “champagne” in my blog name. I didn’t want to forget where I started, and let’s be honest…champagne is one of my favorite things in this world. I knew I wanted an updated name though: something a bit shorter, more sophisticated, and nothing to do with pink. Because I don’t even like pink that much anymore. So The Champagne Edit popped in my head one day while I was commuting home, and it stuck with me, even as other ideas came to mind. It sounds more elevated, and I love how my blog is an “edited” version of my life!

My Content Changed

In 2017, I really started shifting my content. I’ll repeat this every chance I get, this space will ALWAYS be a fashion/style blog. But I love writing so much, and I love the response I get when I write meaningful content. So with this re-brand will become a plethora of new content. I want to make sure I’m encompassing all of the things I love most: fashion, my job, blogging, life/relationships, and traveling. I’m really excited to see where 2018 leads me in ALL aspects of my life.

I Felt Bored

Don’t get me wrong, 2017 was my BEST year yet in terms of blogging. I was excited that I was growing in all aspects of my business, but I still felt bored. Re-branding was a great way to shake things up and feel excited about my blog. I was so motivated while I was “off” for a week, that I had planned out weeks worth of content. I scheduled outfit shoots. I made a list of brands I wanted to reach out to in 2018. I have my editorial calendar set for months. Talk about motivation, huh?!

If YOU’RE Thinking About Rebranding…

JUST DO IT. But make sure it’s what you really want. When it comes to your brand, you need to weigh the pros and cons. For me, it was simple, I just wasn’t happy with my blog name, my layout, fonts, and pretty much needed something to kick my butt into gear. We’re only two weeks into 2018, and rebranding has already been so rewarding and one of the best decisions I could have made for my business. I’ve seriously learned so much in the process of rebranding, and it makes me feel so confident about my website. I have an amazing hosting service (Siteground), an awesome brand manager (Elle), a great SEO strategist (Clem), and wonderful supporters. So if you are even questioning your site’s identity (especially if you’re still bummed after a mini-makeover), I’m in full support of a rebrand.


SHOP THE POST

sweater c/o, plaid coat (similar), denim, boots, beanie, sunglasses, necklaces


photos by allie provost


do it for the ‘gram

  • the best form of transportation...except in new york city because people who ride bikes are terrifying😂😒🤷🏻‍♀️ // but seriously. take me back out east asap😍 •• 📸 by @allieprovost (I think, because at this point I had a lot of @archerroosewines😂)
  • SEE YA NEXT WEEKEND, EAST HAMPTON👋🏻 This weekend at @allieprovost’s house was nothing short of amazing. Had the most relaxing weekend, and now the Sunday Scaries are DEFINITELY hitting me hard👀
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You can instantly shop my looks by following me on the LIKEtoKNOW.it app or click the link in my bio for ready to shop details! @liketoknow.it http://liketk.it/2wzn5 #liketkit
  • Sunday Funday 〰️ @pier17ny is one of my favorite places to be this summer!❤️ #seaportsummer #pier17 •• 📸 by @pret.a.photo
  • HELLLLOOOOOO WEEEEEKEND, I am so happy to see you😍 Heading out East with my two favorite girls (obv @elle.dooley and @allieprovost) for a few days of R&R girl time🙌🏼
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You can instantly shop all of my looks by following me on the LIKEtoKNOW.it app or click the link in my bio to shop! @liketoknow.it http://liketk.it/2wvLL #liketkit •• 📸 by @pret.a.photo
  • Ready for the weekend😍 This is THE CUTEST dress ever, and I’m thoroughly obsessed — it’s definitely coming to the Hamptons with me this weekend!
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 You can instantly shop all of my looks by following me on the LIKEtoKNOW.it appor by clicking the link in my bio! @liketoknow.it http://liketk.it/2wvLd #liketkit •• 📸 by @pret.a.photo
  • Ready to skedaddle off to my next adventure with @letskedaddle🏃🏻‍♀️💨 Had the best Saturday in Long Beach, and I'm ready to take advantage of the next $10 round trip ride (every Saturday for the rest of July)👀🙌🏼 Check out my post on The Champagne Edit to learn more about this amazing service for Boston and New York City peeps!❤️ #letskedaddle #sponsored •• 📸 by @pret.a.photo
  • I could have SWORN it was Thirsty Thursday😉🤷🏻‍♀️ Oh well! CHEERS💜
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📸 by @pret.a.photo // #westvillage #whilewewereyoung #newyork #nyc #nycdrinks #cocktails #thatsdarling
  • Hiding from Monday like🙈 Just kidding, Monday jokes are fun to make, but I actually love having a productive start to the week! Productive blog day, work day, and ended with a @soulcycle class🙌🏼 What about you? Is there anything you love about Mondays?
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Also there’s a new post on The Champagne Edit where I talk about when I realized I was WORTH it as a blogger. Be sure to check it out and let me know what you think! I think it’s so important for us to really know our worth when it comes to working with brands🙌🏼
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 @liketoknow.it http://liketk.it/2wt3O #liketkit •• 📸 by @pret.a.photo

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