Since turning my blog into a business all while maintaining a full time job, I’ve had to learn how to do one of the hardest things: Say no.
Saying no never came naturally to me. I don’t know why, but I’ve always just been used to saying yes to people in hopes of pleasing them. Part of me feels like that’s just in our nature as human beings: We want to please others. From a young age, the word “no” has had a negative connotation. No, you can’t go to your friends house. No, you can’t stay out until midnight. No, you can’t get a new pair of jeans. No, no, no, no. And what about when you have to tell somebody “no”? For me, I”ve automatically felt like I was letting someone else down or even threaten a potential relationship.
But what happens when you are constantly saying yes?
As we get older, and begin taking on more responsibilities, the word “no” becomes extremely important. If you’re saying yes to everyone and every opportunity, you might be overwhelming yourself. We have to give all of our time and energy to multiple things instead of focusing on important opportunities. In a sense, saying no helps you take control of your own life. Saying no can be extremely empowering.
Realizing You Have To Say No
Managing two full time jobs has definitely helped me say no more often. And in return it’s helped my business grow.
When I first started my blog and connecting with brands, I was saying yes to anything and everything. Because I thought I needed to. It was really cool that brands wanted to work with me. I thought that in order for me to grow my blog, I needed to work with a ton of different people, brands, etc. Now, almost five years later, I can tell you that’s far from the truth. Once I started thinking of my blog as a business, I started seeing a change in myself and the projects I was taking on. When I was constantly taking on every project that came up, I was feeling extremely burnt out. I noticed that I was just worried about deadlines when I should have been worrying about the quality of content I was producing for brands that wanted to work with me.
This raised a HUGE red flag.
How I Changed My Approach
Between 2016 and 2017, I started changing up how I worked with brands. I realized my self-worth (which I’m going to be writing about soon), and I realized that I was essentially working FOR these brands. It wasn’t fair to either side that I was half-assing collaborations because I simply put too much on my plate. So I decided to take a new approach: SIMPLY SAYING NO.
I always respond to well-thought out pitches because I definitely am not trying to burn any bridges. It’s important for me to explain to a brand why I’m saying no too. There are typically three main reasons why I decline a partnership:
- The brand cannot pay my rates
- The brand doesn’t fit in organically with Pink Champagne Problems
- I am currently working on too many projects
If I decline a partnership with a brand because of the third point, I always ask about a future collaboration. I explain that I want to be able to fully dedicate myself to the content I create for the brand, and hope that we can work together in the future. For points one and two, I still like to explain why I charge the rates I do or why the brand isn’t the best fit for an organic partnership. Although I’m saying no, I feel like I still owe it to a brand who took the time to reach out to me. It’s very flattering and always surreal when brands want to work with me, so I definitely feel the need to show my appreciation.
Focusing On What’s Important/Prioritizing
By saying no more often than not, I was really able to hone in on what was important for myself and my brand. I needed the free time that I was getting to focus on really important campaigns and collaborations.Now that I’m able to dedicate much more time (with the little time I already had) to brands, I feel a lot more confident in my content. I love talking with brands/PR reps after a campaign is done and hearing that they loved what I produced. I owe it all to saying no more to opportunities that just didn’t fit right.
I was also able to shift my priorities around and focus on those. Many of you have noticed that I’ve been writing much different content on Pink Champagne Problems. And responding SO well to it. To be honest, I used to write just outfit posts because I was so overwhelmed. I felt like I had NO time to just sit down and write. Since I’ve begun streamlining what types of collaborations I take on and how many I take on, I’ve found it a lot easy to just write. That’s a big reason why these types of posts are possible!
What are your thoughts on saying no and prioritizing? Do you think it’s a good thing?
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