Instagram Didn’t Kill My Blog, It Made It Better

Would you believe me if I told you that last year my blog hit the HIGHEST numbers EVER in the 6+ years I’ve been doing this?

Well…you should.

Because it did.

When I took a look at my 2018 stats, I was honestly SHOOK. In the social media age, blogs are considered a “dying breed”. Well, at least that’s what everyone without a blog says. But I think I can speak for A LOT of bloggers when I say, BLOGS ARE NOT DEAD.

I honestly think I have Instagram to thank for helping me drastically increase my numbers around The Champagne Edit. I was ready to give up on Instagram. It’s dramatic, and stupid, but honestly, I was just super unhappy with the changes on the platform.

So I did something about it.

I started focusing on my content for the blog.

And that’s it.

That was the absolutely biggest game changer. I slowly started throwing in random long form pieces into my schedule, and really loved the response. I did some research on my own website and just blown away by the difference in content in just a matter of months. I really started long form content towards the end of Summer 2017, transitioning away from the standard fashion blog post about “what I’m wearing, click to shop” and that’s it.

It was really boring.

And I just got sick of the mindless posts. It wasn’t creative anymore.

Clearly my readers were on the same page, because once I started consistently posting longer form content, my numbers skyrocketed.

I’m super thankful that my blog started succeeding during the age of Instagram. It not only helped me focus less on my tanking Instagram (seriously, I haven’t even grown much over the last two years), but also helped me realize that blogs ARE NOT DEAD. My website started becoming a true creative outlet for me: a place where I can write ALL of my thoughts, and be excited to share them with like minded people. I really enjoy putting out these “conversation starter” pieces that allow me to connect with readers and friends on a different level. Longer form content also allowed me to launch Elle’s Edit with my best friend. I love that you’re also interested in what Elle has to say (seriously, she’s super smart and wise).

In 2019, my goal is to continue growing these numbers on my website. I’m proud that I didn’t give up on my blog when Instagram became the next big thing. Now that Instagram is a struggle for most people, I can proudly say that my blog is growing. I also want to prove to brands and agencies that blogs are not dead, and that they should pay me for not JUST Instagram posts. That’s definitely the next big feat. Wish me luck;)

photos by allie provost

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  • Anyone else ALWAYS read the book before the movie?👋🏻 The Sun is Also a Star by @nicolayoon has been on my To Be Read list for a while, and I'm also SO excited for the movie to come out in May🙌🏻 Luckily, @getunderlined hooked me up with the move tie-in addition of the book - so now I get the best of both worlds😍 If you're unfamiliar with the book, it's about a boy and a girl whose paths have crossed unexpectedly. But given their family situations, they're an unlikely match. I can't wait to see what unfolds for them🧐 #GetUnderlined #TheSunisAlsoAStar #ReadItBeforeYouSeeIt [ad]
  • Spring in New York City💛 What’s better? (Ok, fine maybe I think Fall is better...but whatevaaaa whatevaaa🤐)
My dress is a spring time dream (that also comes in cream). It runs very large, so make sure to size down🙌🏻 #danawearsnow You can shop my entire look by using the app or clicking the link in my bio💫 #liketkit #ltkstyletip #ltkunder100 #ltkspring
  • Most of you probably don’t know that I’ve been a book nerd since I could read🤓 (Mom, can you please confirm this for everyone😂). That’s why I’m SO stoked to be partnering with @GetUnderlined to introduce you to your new favorite digital community - get connected to books, authors, and fellow book nerds🙌🏻 #GetUnderlined
  • Favorite form of transportation? Definitely the New York City Subway...don’t ask me why, but I absolutely love how it can take me all over the city (when ya know, there aren’t any delays)👀🤦🏻‍♀️ What’s your mode of transportation?!🛵🚕✈️🚲🛴 // 📸 by
  • Sunday kicks👟 I don’t know when I became a big sneaker guy, but here we are. And right now I’m specifically obsessed with Air Max 90s...honestly the most comfortable shoes I’ve ever worn in my life. NOT👏🏻EVEN👏🏻EXAGGERATING👏🏻 I just ordered them in these SICK white camo version. #danawearsnow .
Head over to the app to shop my favorites!👏🏻 #liketkit #LTKshoecrush #LTKspring #LTKstyletip #LTKsalealert
  • Spring...but like, still kinda chilly😂 I’m still trying to get into the whole “white booties” trend (is it even a trend anymore?🤷🏻‍♀️). Sometimes I feel like they’re so hard to style — do you feel the same way?!
  • Every single day I get to wake up in the greatest city in the world. How lucky am I?!😍 NEW YORK CITY, I JUST LOVE YA😩🙌🏻
📸 by
  • See ya next week, Monday (even though I’d prefer not to)😜⠀⠀⠀⠀⠀⠀⠀⠀⠀
Everything is linked (including this amazing @dooneyandbourke bag) via #liketkit #ltkunder100 #ltkstyletip #danawearsnow

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