Instagram Didn’t Kill My Blog, It Made It Better

Would you believe me if I told you that last year my blog hit the HIGHEST numbers EVER in the 6+ years I’ve been doing this?

Well…you should.

Because it did.

When I took a look at my 2018 stats, I was honestly SHOOK. In the social media age, blogs are considered a “dying breed”. Well, at least that’s what everyone without a blog says. But I think I can speak for A LOT of bloggers when I say, BLOGS ARE NOT DEAD.

I honestly think I have Instagram to thank for helping me drastically increase my numbers around The Champagne Edit. I was ready to give up on Instagram. It’s dramatic, and stupid, but honestly, I was just super unhappy with the changes on the platform.

So I did something about it.

I started focusing on my content for the blog.

And that’s it.

That was the absolutely biggest game changer. I slowly started throwing in random long form pieces into my schedule, and really loved the response. I did some research on my own website and just blown away by the difference in content in just a matter of months. I really started long form content towards the end of Summer 2017, transitioning away from the standard fashion blog post about “what I’m wearing, click to shop” and that’s it.

It was really boring.

And I just got sick of the mindless posts. It wasn’t creative anymore.

Clearly my readers were on the same page, because once I started consistently posting longer form content, my numbers skyrocketed.

I’m super thankful that my blog started succeeding during the age of Instagram. It not only helped me focus less on my tanking Instagram (seriously, I haven’t even grown much over the last two years), but also helped me realize that blogs ARE NOT DEAD. My website started becoming a true creative outlet for me: a place where I can write ALL of my thoughts, and be excited to share them with like minded people. I really enjoy putting out these “conversation starter” pieces that allow me to connect with readers and friends on a different level. Longer form content also allowed me to launch Elle’s Edit with my best friend. I love that you’re also interested in what Elle has to say (seriously, she’s super smart and wise).

In 2019, my goal is to continue growing these numbers on my website. I’m proud that I didn’t give up on my blog when Instagram became the next big thing. Now that Instagram is a struggle for most people, I can proudly say that my blog is growing. I also want to prove to brands and agencies that blogs are not dead, and that they should pay me for not JUST Instagram posts. That’s definitely the next big feat. Wish me luck;)

photos by allie provost

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  • Proud to be from a city that accepts YOU for YOU❤️🧡💛💚💙💜 I grew up on the foundation that love is love no matter who or what you choose🙌🏻 I'm also proud to be part of the @getunderlined community because it accepts ALL of us #BookNerds🤓 This space has introduced me to new authors and books (like The Beauty that Remains by Ashley Woodfolk) that I never would have found on my own🤷🏻‍♀️ That's why I'm excited to be partnering with them again for #BookNerdPride 🌈 During #PrideMonth, 10% of all product sales during the month of June will be donated to Lambda Literary in support of their Writers Retreat for Emerging LGBTQ Voices👏🏻👏🏻👏🏻 #GetUnderlined #pride
  • Told ya I liked wear denim and heels💁🏻‍♀️ Aren’t these @mavijeans SO fun too? .
Linked everything I’m wearing in the app or you can click the link in my bio💫 #liketkit #ltkunder100 #ltkstyletip
  • To my dad: There are no words to describe the love I have for you. We’ve truly been through it all - every morning and every night I feel so thankful that you’re still here by my side, and that I get to be your daughter. Happy Father’s Day, my best buddy❤️ #fathersday #happyfathersday #mybestbuddy
  • Saturday feeling💃 I mean this Saturday looks a leeeeeeeeeettle different considering I’m chasing the boys around, giving them all the sugar before noon, and watching their baseball games😩😍 love #fam time🙌🏻
. #liketkit
  • A classic shirt dress with a pop of color🙆🏻‍♀️ This silhouette is pretty much a no brainer. I think shirt dresses look super chic on all body types!
Also, random buuuut you guys good? We’re almost to the weekend!!!🙌🏻 I’m counting down those hours already⏰
Everything I’m wearing is linked in the app💫 Or you could click the link in my bio for details🙌🏻 #liketkit #ltkunder100 #ltkday #ltkspring
  • Remember when my hair was long enough for a good ponytail?🙈 (Sorry Mom - she LOVED when my sister and I have long ponytails😂)
What’s your go-to favorite hairstyle? Or what’s ONE style you WISH you could do with your hair?! LET ME KNOW AND I’LL PICK ONE PERSON TO SEND A LITTLE MORNING PICK ME UP TO☕️🙆🏻‍♀️
  • Weekend social media detoxes are THE best, am I right? But now it’s Monday and we can all complain about being tired😴 and wanting to rewind to the weekend🤣
My entire look is linked in the app! Or you could click the link in my bio for details🙌🏻 #liketkit #ltkstyletip #ltkspring #ltksummer
  • Always love pairing distressed boyfriend jeans with heels! It’s my favorite way to get a little height (I’m 5’2) and add a feminine touch to my otherwise casual look😍
Linking some fun distressed denim and strappy heels in the app! #liketkit

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