Blogging Tips: Why It Can’t Just Be Me Anymore


I see no problem at all asking for help. None at all. So when I realized I started getting super overwhelmed with the amount of work I had committed to, I knew I needed someone to step in and help me.

Blogging Tips: Why It Can't Just Be Me Anymore by New York City blogger Pink Champagne Problems

Since the beginning of this blog, I’ve done everything myself: Accounting, styling, managing, scheduling, recording…all of it. Even in 2017, as I finally became a small business and watched Pink Champagne Problems grow, I was doing everything on my own.

Once Q4 hit, I was bombarded with the most campaign opportunities I’ve ever received in my five years of blogging. I was talking to my friend, Elle, about how overwhelmed I was and how I couldn’t stay organized for some reason. She immediately offered to help out with this portion of my business, and that’s sort of how her role began. It’s been SO nice to be able to bounce ideas off of her, get her opinion on content, and have her help with keeping all of my collaborations organized. She’s gone above and beyond for Pink Champagne Problems in just a few short weeks, and I owe so much to her already!

Why I decided I needed help

Like I said, I started feeling so overwhelmed when all of these projects started coming up. I knew I needed to say yes to a lot of them because they were truly great fits for my brand, and I definitely underestimated the work load (ya know, I still have a full time job).

This is by no means Elle’s full-time job, and I’m totally aware of that. But the fact that she even offered to help in the first place made me realize that she also cares about this brand. I think we both realized that it was a fun creative outlet for Elle too, which made me more excited to bring her on. Together, we came up with her title of “Brand Manager” and thought of the responsibilities she can help with! I can say this with confidence: Besides me, no one knows the Pink Champagne Problems brand like Elle does. So basically, being my brand manager is the perfect role for her.

Blogging Tips: What kind of tasks I delegate

I think Elle and I both realized that this is definitely more of a collaborative role. Sure, I could have easily hired an intern to do all of the day-to-day functions for me, but I didn’t want to give up that part of my business. Elle isĀ super organized and really good at Excel sheets, so she’s already created a lot of documents to keep me organized. She’s also really creative and an avid reader of blogs — which is so helpful when it comes to bouncing off content ideas. I love hearing her opinion on what she likes (and doesn’t like) seeing on other blogs.

In addition, Elle’s been playing part-time photographer for me while Allie was busy jet-setting across the world. She’s been keeping me on my game as deadlines approach, and that’s probably been the biggest help of all. She’s currently monitoring my every move, collaboration agreement, etc.;) Trust me, she gets on my back if I don’t do something — which is 100% needed on my end. It makes my life significantly easier when I know all I need to do is copy Elle onto an email (using her new fancy AF Pink Champagne Problems email) and pretty soon I’ll have reminders set for those collaborations!

The fun part

The best part about working together is that we are legitimately in constant contact with each other. I love bouncing ideas off of Elle and she’s been helping me come up with some great content (specifically for the holidays). It definitely feels less like work when we’re together shooting things. This past weekend we had SO many projects to shoot for, but we had so much fun doing it. One of our friends also came along, so it was really just us hanging out and doing something creative together.

Where I see it going

Would I love to see Elle and I become the next dynamic duo of the blogging industry? DUH. Right now, growing my business with the help of a good friend is exactly what I needed. Who knows what we’ll do in the future. To be determined;)


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