5 Things I Learned From Net-A-Porter x Instagram HQ


There’s nothing cooler than opening up your email to a total “pinch me” opportunity.

That happened to me a few weeks ago when I was invited to an event with Net-A-Porter at Instagram HQ. I mean, every digital content creator’s dream, right?! We heard from digital powerhouses, Nicole of Gary Pepper Girl and Gala of Amluland then Eva Chen and team came to chat about the app that truly changed the influencer space: Instagram.

On competition…

One of the biggest takeaways from this event was that every single speaker talked about collaborating with other content creators. I thought this point was really interesting considering these women don’t necessarily need anyone to grow their followings. From Eva’s perspective, she said all content creators are unicorns…and nothing is better than a lot of unicorns.

Why shouldn’t we collaborate with other like-minded creators? There’s strength in numbers, especially in this relatively new space.

On your following…

Eva’s team chatted about what makes someone follow an account and I thought it was pretty interesting. First, there’s 4 reasons why people follow an account:

  • To be entertained
  • To get information
  • To be educated
  • To get inspired

When I think about the accounts I follow it’s absolutely a mix of all of those. I also thought it was super interesting to hear their thoughts on getting your followers attached to you. This was kind of tough to hear because my Instagram feed is much less “in the moment” and way more “curated”. If I don’t have anything curated, I just simply won’t post. From their side of things, they feel the more personal things resonate more with your audience. While I think I do a good job of showing my personality on Instagram, I don’t think I do enough of the “in the moment” thing. It got me thinking that I should do more of this because it worked so well on my blog.

On the grid…

If you’re like me, you have a specific strategy when you post to Instagram. Well, the Instagram team doesn’t think a pretty grid is necessary. This was probably one of the most thought-provoking takeaways for me because I have a specific way of posting: One “filler” photo for every full body/outfit post. And if we’re being honest, it’s actually really stressful. Way more stressful than it should be. One of the ladies said to take a look at your insights and see JUST how many hits you’re getting from profile visits.

On the algorithm…

All of the conspiracy theories about the algorithm NEED.TO.STOP. I think most creators are just looking for ways to compensate for their posts not performing well. The algorithm is meant to help people who are constantly putting out content. Since we are following more people and the platform is growing (there’s over 1 billion users), it’s nearly impossible to go through and see EVERYONE who you follow. There’s over 500 “signals” that the engineers look at when determining what posts will be shown to your audience.

On protecting your account…

I’ve recently have noticed A LOT of influencers talking about their Instagram accounts getting hacked. This is honestly SO scary, and I’ve seen some girls actually PAYING hackers to get their accounts back. I recently received an email about a “brand” wanting to collaborate with me. There was a link to their “Instagram” account that I could click to see more about their collaborations. Like an idiot, I clicked the link. LUCKILY I noticed I was asked to sign into Instagram. I was on my laptop, and had JUST been on Instagram on it…so I thought it was weird that I was being asked to sign in. I looked at the address bar and BAM…it was a weird domain from Russia. I panicked anyway, even though I didn’t enter any information, and changed ALL of my passwords. I was SO DAMN CLOSE to being hacked. Lesson learned.

Trust me, the Instagram team is aware of this and I wanted to share these tips:

  • 2-step authentication is a MUST
  • If you do get hacked, or think you might be, change both your Instagram AND Facebook passwords
  • Never click and/or respond to any email from Instagram if it seems weird (i.e. trying to unlock your account or  telling you that you’ve been verified)

Overall, getting to go to Instagram HQ and sit in a room with major boss babes and EVA CHEN HERSELF, was an absolute dream. It was so informational, so inspiring, and so motivating. I’m taking Eva’s advice, and sharing what I learned from yesterday because I want all of you to learn and be able to put these practices to use!


photos by allie provost


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  • It’s Thursday. It’s Thursday. It’s Thursday. We’re almost to Friday, people. ALMOST THERE🙌🏼 // 📸 by @pret.a.photo
  • Ok but is there anything better than cashmere? NOPE. Especially @everlane $100 cashmere😍 The #CashmereTour is officially in NYC🙌🏼 There’s pre-wrapped cashmere, warm drinks, and DIY holiday cards! Be sure to stop by the DUMBO or Williamsburg locations (depending on the day) and check it out😇 (PS: This isn’t an ad, I just genuinely LOVE Everlane products!) .
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Shop my cashmere sweater (only $100!), best black jeans, and all of my accessories by using the @liketoknow.it app! http://liketk.it/2yLou #liketkit #danawearsnow
  • Stuck on what to get the guy in your life for the holidays? Pick up @perryellis Pure Blue (available online and as a gift set too!) -- it's the perfect scent for your guy's day at work or night out on the town🙌🏼 AD #PerryEllisFragrances #lifereadysince1976
  • Monday morning coziness😍 I’m typically an “I’ll still get an iced drink even when it’s 20°”, butttttt since I wasn’t wearing a coat...I let the temps get the best of me😂 I had this scarf though (UNDER $50!🙌🏼) so at least I didn’t look TOO crazy🤷🏻‍♀️🤦🏻‍♀️
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Shop my insanely cozy scarf (I have it in 2 colors...and there’s a lot more!) and the rest of my look by using the @liketoknow.it app! http://liketk.it/2yK7M #liketkit #levis #fpme #ltkunder50 #ltkholidaywishlist #danawearsnow
  • A little Sunday night throwback (that’s a thing right?!😇) to this fun shoot for @hm with these amazing ladies!🙌🏼 A big thanks to everyone who entered in the giveaway this week. My goal in 2019 is to do more giveaways like this for YOU! #hmxme #myholidaylook // 📸 by @ashleygalleraniphotography
  • You can't have a bad day when your @thomolson_watches goes perfectly with your favorite cozy look! You can now get yourself and your friends and fam your own unique piece at @macys! #holidaygifts AD
  • When Matt says he’s taking me out for breakfast🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️ Thankful for easy Gucci slip ons that also keep my feet warm😂😍 HAPPY SATURDAY! I’m trying to knock out all of my holiday shopping today — what’s the status of your holiday shopping?
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This chunky  sweater is a great gift (for yourself and a friend, duh) and I currently own it in 3 colors😧 Oh and let’s talk about these jeans. These @levis Wedgie jeans are THE perfect wash that I’ve been looking for forever!!🙌🏼 I bought 2 pairs🤷🏻‍♀️ I also found amazing dupes for my Saint Laurent bag! Shop my entire outfit by using the @liketoknow.it app! It’s my favorite way to shop •  http://liketk.it/2yIbm #liketkit #danawearsnow
  • My kind of holiday details😍 ALSO. Has this week FLOWN by for anyone else or is it just me?! Cannot believe it’s almost Friday🙌🏼 .
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Shop my midi dress, Gucci belt and plaid coat by using the @liketoknow.it app❤️ http://liketk.it/2yFsB #liketkit

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