4 Reasons Why I’m Not Posting About The Nordstrom Sale


Ah. The good ol’ Nordstrom Sale, #NSale, Influencer’s Christmas In July, WHATEVER YOU WANNA CALL IT.

DRESS // SHOES // SCARF c/o // BAG c/o // CELINE SUNGLASSES

While I do shop the shit out of the Nordstrom sale (not as much this year as I have in the past), my love for content around the sale has died down dramatically. To be honest, it’s hard to get creative because it seems like everything has been done. So here are some reasons why I’m not dedicating posts to the Nordstrom sale.

It’s overwhelming

Whether you’re a blogger or not, the Nordstrom sale is extremely overwhelming. On one hand, you have a ton of bloggers trying to purchase pieces, shoot said pieces, then write and promote content. And on the other hand, you have the consumers being bombarded by bloggers’ content.

It’s just a lot.

It’s not worth it (for me)

Surprise! The Nordstrom sale doesn’t convert a ton for me. Sure, I make a bit more than usual, but it’s not worth ALL of the effort I’d have to put in. With my full time job currently in the midst of one of the busiest times of the year, I just don’t have the time to produce quality content surrounding the sale.

Let other people do their thing

Instead of flooding feeds, why not let the masters get to work? There are some people who KILL the Nordstrom sale content. Instead of rushing and just putting out a collage of products they like (which is totally what I would do), there are some girls who put SO much thought into their content. Some of my favorite posts so far are from Jenn, Laura Leigh, and Grace. I also thought if I could be one less post for someone to sift through, that I’m doing the blogger god’s work as a citizen;) (#themorningtoastlingo…please let me know if you know what I’m talking about)

A lot of bloggers also bank on commission from this sale. Which is obviously amazing. But for me, most of my income comes from sponsored content. I don’t make a ton on affiliate programs, so it’s just another reason for me to not put all of my efforts into the sale.

My brand isn’t about shopping anymore

I don’t know why that kind of makes me a little sad. My blog was never really a shopping website to begin with, but I don’t want people to think that this isn’t a fashion blog anymore. I always feel like I need to reiterate this a million times. Although many of my posts are now long form, I still ALWAYS want to incorporate fashion into my blog. I love inspiring people to wear what makes them feel good, and maybe even try some trends because of myself.

With that being said, I’m shopping the sale (like 5 orders already, UGH), so I’ll of course share what I’ve bought (mentioned in The Friday Edit).

I just wanted to give some insight on my thoughts on the Nordstrom sale, and why I don’t really plan my editorial calendars around it. I, in no way, am trying to bash people that are dedicating time and effort to the sale — I hope I didn’t come across that way! This is just a personal decision I made for my brand/business. I’ve also gotten asked about where my sale content is, and I’m actually just curious to get my readers’ thoughts on it!


photos by allie provost


shop the look

do it for the ‘gram

  • Vacation style made easy thanks to the @anntaylor_nyc Rockefeller Center store👏🏻 I immediately was able to pick out looks from the new collection and was so excited to wear them in Nantucket😍 These linen pants helped me beat the summer heat and still looked put together for a dinner on the water🙌🏻 #partnership #myannstyle #thisisann
  • Two of the most beautiful things in the world: Iced coffee and hydrangeas🤣😉 (But you totally agree, no?)
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Q: WHAT’S YOUR GO TO COFFEE ORDER?! Let me know and I’ll pick one of your next coffee order’s to be on me😉🙌🏻☕️
  • Very into these Nantucket summer nights😍
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My entire look is linked in the @liketoknow.it app💫 My tube top comes in 13846271 colors and it’s .....wait for it.... $8!!!😳😱 http://liketk.it/2DmNN #liketkit #ltkunder50 #ltksalealert
  • Wheels up✈️ So ready for a long weekend in Nantucket🙌🏻 What’s your travel style? Typically I’m into the cozy looks, but since this is such a short flight, I decided to put on real pants🤣😌
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Shop my airport style by using the @liketoknow.it app💫 http://liketk.it/2DgP5 #liketkit #LTKtravel #LTKshoecrush #thechampagnetravels #LTKunder100 #LTKstyletip #nantucket #ACK
  • Flowy skirts paired with casual sweatshirts and sneaks? I’m v into this suddenly😍🙌🏻
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Shop this look using the @liketoknow.it app or by clicking the link in my bio💫 These sneakers are THE most comfortable ones I own because of the squishy insole🙌🏻 http://liketk.it/2DehZ #liketkit #ltkshoecrush
  • Some days I want to be super feminine, and other days I want to be cool AF like @aninebing 🤷🏻‍♀️ but that’s the beauty of fashion, right? You can wear what you want, when you want, and how you want👏🏻🙌🏻 // 📸 by @laurelcreative
  • #SWEEPSTAKES ALERT #ad I'm happy to be partnering with @degree for their #MadeToMove campaign to help inspire YOU to get out and move - whether it's a class, a walk outside, or running after your kids🤸🏻‍♀️🧘🏻‍♀️🏊🏻‍♀️🚴🏻‍♀️ Personally, spinning is the way I'm #MadeToMove. I know that as soon as I step out of a spin class, I'm moved both emotionally and physically😍 There's not much more I can ask for after a solid 45 minute class. Thankfully, I have my @Degree Dry Spray Antiperspirant to keep me feeling stainless, white-mark free, and fresh before, during, AND after class...because, post-class-brunch is necessary!😇😉
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To enter the sweepstakes, all you have to do is post a picture or video on Instagram showing off HOW YOU MOVE, and if you feature a Degree product or logo in your post, you’ll earn an extra entry!!! The first 25 people to enter will win two free Degree Dry Sprays and 100 people will have the chance to win a $50 @walgreens gift card! Make sure to tag @Degree, @Walgreens, and use the hashtags #Sweepstakes and #MadeToMove in your caption to be eligible. NO PURCH NEC. 50 US/DC 18+. Ends 7/31!  Rules: http://unileversweepsrules.com/madetomove/
  • Anddddd the countdown to my long weekend getaway is ON! Heading to a place that is KNOWN for the flowers behind me😉 Any guesses?!😈🌺⛵️
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Find out what I’m packing for my upcoming trip by using the @liketoknow.it app @liketoknow.it http://liketk.it/2DabZ 🙌🏻

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