4 Reasons Why I’m Not Posting About The Nordstrom Sale


Ah. The good ol’ Nordstrom Sale, #NSale, Influencer’s Christmas In July, WHATEVER YOU WANNA CALL IT.

DRESS // SHOES // SCARF c/o // BAG c/o // CELINE SUNGLASSES

While I do shop the shit out of the Nordstrom sale (not as much this year as I have in the past), my love for content around the sale has died down dramatically. To be honest, it’s hard to get creative because it seems like everything has been done. So here are some reasons why I’m not dedicating posts to the Nordstrom sale.

It’s overwhelming

Whether you’re a blogger or not, the Nordstrom sale is extremely overwhelming. On one hand, you have a ton of bloggers trying to purchase pieces, shoot said pieces, then write and promote content. And on the other hand, you have the consumers being bombarded by bloggers’ content.

It’s just a lot.

It’s not worth it (for me)

Surprise! The Nordstrom sale doesn’t convert a ton for me. Sure, I make a bit more than usual, but it’s not worth ALL of the effort I’d have to put in. With my full time job currently in the midst of one of the busiest times of the year, I just don’t have the time to produce quality content surrounding the sale.

Let other people do their thing

Instead of flooding feeds, why not let the masters get to work? There are some people who KILL the Nordstrom sale content. Instead of rushing and just putting out a collage of products they like (which is totally what I would do), there are some girls who put SO much thought into their content. Some of my favorite posts so far are from Jenn, Laura Leigh, and Grace. I also thought if I could be one less post for someone to sift through, that I’m doing the blogger god’s work as a citizen;) (#themorningtoastlingo…please let me know if you know what I’m talking about)

A lot of bloggers also bank on commission from this sale. Which is obviously amazing. But for me, most of my income comes from sponsored content. I don’t make a ton on affiliate programs, so it’s just another reason for me to not put all of my efforts into the sale.

My brand isn’t about shopping anymore

I don’t know why that kind of makes me a little sad. My blog was never really a shopping website to begin with, but I don’t want people to think that this isn’t a fashion blog anymore. I always feel like I need to reiterate this a million times. Although many of my posts are now long form, I still ALWAYS want to incorporate fashion into my blog. I love inspiring people to wear what makes them feel good, and maybe even try some trends because of myself.

With that being said, I’m shopping the sale (like 5 orders already, UGH), so I’ll of course share what I’ve bought (mentioned in The Friday Edit).

I just wanted to give some insight on my thoughts on the Nordstrom sale, and why I don’t really plan my editorial calendars around it. I, in no way, am trying to bash people that are dedicating time and effort to the sale — I hope I didn’t come across that way! This is just a personal decision I made for my brand/business. I’ve also gotten asked about where my sale content is, and I’m actually just curious to get my readers’ thoughts on it!


photos by allie provost


shop the look

do it for the ‘gram

  • How many apple cider donuts is too many apple cider donuts? Asking for myself🤷🏻‍♀️ .
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Not gonna lie, when I went apple picking a few weeks ago, I may or may not have eaten 4😟 #supersexy Since I’m leaving for Vermont tomorrow, I’m getting ready to indulge in even more #basicbitch Fall activities — and I hope apple cider donuts are included😇
  • Sharing ALL the details about what I learned from a fun filled morning with @netaporter and @instagram — everything from engagement, your grid, and getting hacked — on The Champagne Edit! (PS: The algorithm isn’t working against you🙃) #thenetset #netaporter #instagram
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 @liketoknow.it http://liketk.it/2xMDH #liketkit // 📸 by @pret.a.photo
  • Today was an actual DREAM😍 I had the opportunity to go to @instagram headquarters with @netaporter and learn from badass women in the digital space: @garypeppergirl, @galagonzalez, and @evachen (#goals). I also treated myself to a massage (#heaven) and then doubled at @soulcycle🙌🏻 If today wasn’t a perfect day, I’m not sure what is😌🤷🏻‍♀️ #mylifeissohard #guccibelt #blazer #fallfashion #nycblogger #balenciaga #netaporter #thenetset // 📸 by @pret.a.photo
  • 8 classes down, 2 more till I hit my first goal of #SoulTogether 👏🏻👏🏻👏🏻 There’s honestly no better feeling than to be in a room with 65 other people (and @mantaszvinas because how could we forget about that guy🤷🏻‍♀️🙃) who are STRIVING for something. No, we don’t have all the same goals, same interests, or intentions. But we are all there for a reason, and that’s enough for me☠️💛 The @soulcycle community is such a special one...and something I’m beyond grateful for🙌🏻 . #soulgifted
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If you’re in New York, LET’S RIDE TOGETHER! Let me know if you’re in and we’ll set it up🚲🙌🏻
  • Getting ready for you, weekend😍 Oh, guess who’s getting a hair cut on Saturday💇🏻‍♀️🙌🏻 Should I just trim it or go a little shorter?! Let me know your thoughts...I’m torn!
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What’s your favorite way to hit the refresh button once Fall rolls around?!
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📸 by @pret.a.photo // http://liketk.it/2xImY #liketkit @liketoknow.it #everlane #cashmere #fallweather
  • Feeling like a lady in my favorite @galmeetsglam dress in my favorite city in the world (and I’m just so damn lucky to call it home)🙌🏼 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Also, Wednesday is ALMOST over! What’s getting you through the rest of the week?🤞🏻⠀⠀⠀⠀⠀⠀⠀⠀⠀
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http://liketk.it/2xGRm #liketkit @liketoknow.it // 📸 by @pret.a.photo
  • Anyone else feel like they thrive in an all black look like this?🤷🏻‍♀️🙂 What’s your go-to Fall look?! #fall #falloutfit
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📸 by @pret.a.photo
  • The shoes I won’t stop buying or wearing — NEW POST on The Champagne Edit👩🏻‍💻 I always get asked about my Gucci shoes, so I wrote an ENTIRE post about it...including how I got a few pairs at a steal of a price🙌🏻 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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📸 by @pret.a.photo // @liketoknow.it http://liketk.it/2xF42 #liketkit

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