4 Reasons Why I’m Not Posting About The Nordstrom Sale


Ah. The good ol’ Nordstrom Sale, #NSale, Influencer’s Christmas In July, WHATEVER YOU WANNA CALL IT.

DRESS // SHOES // SCARF c/o // BAG c/o // CELINE SUNGLASSES

While I do shop the shit out of the Nordstrom sale (not as much this year as I have in the past), my love for content around the sale has died down dramatically. To be honest, it’s hard to get creative because it seems like everything has been done. So here are some reasons why I’m not dedicating posts to the Nordstrom sale.

It’s overwhelming

Whether you’re a blogger or not, the Nordstrom sale is extremely overwhelming. On one hand, you have a ton of bloggers trying to purchase pieces, shoot said pieces, then write and promote content. And on the other hand, you have the consumers being bombarded by bloggers’ content.

It’s just a lot.

It’s not worth it (for me)

Surprise! The Nordstrom sale doesn’t convert a ton for me. Sure, I make a bit more than usual, but it’s not worth ALL of the effort I’d have to put in. With my full time job currently in the midst of one of the busiest times of the year, I just don’t have the time to produce quality content surrounding the sale.

Let other people do their thing

Instead of flooding feeds, why not let the masters get to work? There are some people who KILL the Nordstrom sale content. Instead of rushing and just putting out a collage of products they like (which is totally what I would do), there are some girls who put SO much thought into their content. Some of my favorite posts so far are from Jenn, Laura Leigh, and Grace. I also thought if I could be one less post for someone to sift through, that I’m doing the blogger god’s work as a citizen;) (#themorningtoastlingo…please let me know if you know what I’m talking about)

A lot of bloggers also bank on commission from this sale. Which is obviously amazing. But for me, most of my income comes from sponsored content. I don’t make a ton on affiliate programs, so it’s just another reason for me to not put all of my efforts into the sale.

My brand isn’t about shopping anymore

I don’t know why that kind of makes me a little sad. My blog was never really a shopping website to begin with, but I don’t want people to think that this isn’t a fashion blog anymore. I always feel like I need to reiterate this a million times. Although many of my posts are now long form, I still ALWAYS want to incorporate fashion into my blog. I love inspiring people to wear what makes them feel good, and maybe even try some trends because of myself.

With that being said, I’m shopping the sale (like 5 orders already, UGH), so I’ll of course share what I’ve bought (mentioned in The Friday Edit).

I just wanted to give some insight on my thoughts on the Nordstrom sale, and why I don’t really plan my editorial calendars around it. I, in no way, am trying to bash people that are dedicating time and effort to the sale — I hope I didn’t come across that way! This is just a personal decision I made for my brand/business. I’ve also gotten asked about where my sale content is, and I’m actually just curious to get my readers’ thoughts on it!


photos by allie provost


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  • It’s Thursday. It’s Thursday. It’s Thursday. We’re almost to Friday, people. ALMOST THERE🙌🏼 // 📸 by @pret.a.photo
  • Ok but is there anything better than cashmere? NOPE. Especially @everlane $100 cashmere😍 The #CashmereTour is officially in NYC🙌🏼 There’s pre-wrapped cashmere, warm drinks, and DIY holiday cards! Be sure to stop by the DUMBO or Williamsburg locations (depending on the day) and check it out😇 (PS: This isn’t an ad, I just genuinely LOVE Everlane products!) .
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Shop my cashmere sweater (only $100!), best black jeans, and all of my accessories by using the @liketoknow.it app! http://liketk.it/2yLou #liketkit #danawearsnow
  • Stuck on what to get the guy in your life for the holidays? Pick up @perryellis Pure Blue (available online and as a gift set too!) -- it's the perfect scent for your guy's day at work or night out on the town🙌🏼 AD #PerryEllisFragrances #lifereadysince1976
  • Monday morning coziness😍 I’m typically an “I’ll still get an iced drink even when it’s 20°”, butttttt since I wasn’t wearing a coat...I let the temps get the best of me😂 I had this scarf though (UNDER $50!🙌🏼) so at least I didn’t look TOO crazy🤷🏻‍♀️🤦🏻‍♀️
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Shop my insanely cozy scarf (I have it in 2 colors...and there’s a lot more!) and the rest of my look by using the @liketoknow.it app! http://liketk.it/2yK7M #liketkit #levis #fpme #ltkunder50 #ltkholidaywishlist #danawearsnow
  • A little Sunday night throwback (that’s a thing right?!😇) to this fun shoot for @hm with these amazing ladies!🙌🏼 A big thanks to everyone who entered in the giveaway this week. My goal in 2019 is to do more giveaways like this for YOU! #hmxme #myholidaylook // 📸 by @ashleygalleraniphotography
  • You can't have a bad day when your @thomolson_watches goes perfectly with your favorite cozy look! You can now get yourself and your friends and fam your own unique piece at @macys! #holidaygifts AD
  • When Matt says he’s taking me out for breakfast🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️ Thankful for easy Gucci slip ons that also keep my feet warm😂😍 HAPPY SATURDAY! I’m trying to knock out all of my holiday shopping today — what’s the status of your holiday shopping?
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This chunky  sweater is a great gift (for yourself and a friend, duh) and I currently own it in 3 colors😧 Oh and let’s talk about these jeans. These @levis Wedgie jeans are THE perfect wash that I’ve been looking for forever!!🙌🏼 I bought 2 pairs🤷🏻‍♀️ I also found amazing dupes for my Saint Laurent bag! Shop my entire outfit by using the @liketoknow.it app! It’s my favorite way to shop •  http://liketk.it/2yIbm #liketkit #danawearsnow
  • My kind of holiday details😍 ALSO. Has this week FLOWN by for anyone else or is it just me?! Cannot believe it’s almost Friday🙌🏼 .
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Shop my midi dress, Gucci belt and plaid coat by using the @liketoknow.it app❤️ http://liketk.it/2yFsB #liketkit

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